BuzzFeed shares rise 12.03% intraday after partnering with Hulu on R. Kelly documentary.

BuzzFeed surged 12.03% intraday following reports that Hulu and BuzzFeed News are collaborating on a documentary examining R. Kelly’s sexual abuse allegations. The partnership signals potential revenue growth and expanded media influence for BuzzFeed, aligning with its strategy to leverage high-profile content. While user comments on the documentary were mixed, the core news of the collaboration directly drove investor optimism. Other events, including unrelated Japanese entertainment updates and an unclear visa denial in Beijing, lacked relevance to the stock’s movement. The sharp intraday rally suggests the market interpreted the documentary deal as a strategic win for BuzzFeed’s brand and business prospects.