BuzzFeed shares jump 11.77% premarket as viral social media and political content drive traffic.

BuzzFeed surged 11.77% in premarket trading, driven by a wave of viral content and trending social media discussions featured in its recent articles. Key stories included widespread attention on Australia’s teen social media ban, a documentary about the "Predators" TV series, and polarizing political coverage such as reactions to ICE-related incidents and Donald Trump’s public comments. These topics generated significant online engagement, with users sharing and debating the content across platforms, potentially boosting BuzzFeed’s traffic and ad revenue prospects. The focus on high-traffic, emotionally charged narratives aligns with the company’s strategy to leverage trending cultural and political issues, signaling renewed investor confidence in its content-driven model.