BuzzFeed 2025 Q2 Earnings Wider Losses Despite Revenue Growth

BuzzFeed (BZFD) reported its Q2 2025 earnings on August 8, 2025. The company posted revenue growth but wider losses per share and net income compared to the prior year. The results fell in line with ongoing financial challenges, though the CEO highlighted progress in key areas like programmatic advertising and commerce.

BuzzFeed's Q2 2025 earnings fell short of profitability expectations, with losses widening both per share and in dollar terms. The company did not provide future guidance and instead reiterated confidence in scalable revenue streams and cost efficiency.

Revenue
The company’s total revenue for Q2 2025 rose 12.8% year-over-year to $46.39 million, driven by performance across key segments. Advertising revenue stood at $22.59 million, a key growth area, while content revenue totaled $10.70 million. The company also generated $13.11 million from commerce and other segments, reflecting a diversified approach to monetization.

Earnings/Net Income
BuzzFeed’s losses expanded significantly in Q2 2025, with a net loss of $10.63 million, or $0.28 per share, compared to a loss of $7.36 million, or $0.15 per share, in the prior-year quarter. This marked a 44.4% increase in net loss and an 86.7% rise in per-share loss, underscoring continued financial strain despite revenue growth.

Price Action
The stock price of BuzzFeed edged up 2.53% during the latest trading day but fell 2.87% during the most recent full trading week and 0.98% month-to-date, reflecting mixed investor sentiment.

Post-Earnings Price Action Review
A strategy of buying BZFD when earnings beat and selling after 30 days resulted in a dramatic loss of -94.56%, far underperforming the benchmark return of 33.36%. This translated to an excess return of -127.93% and a compound annual growth rate of -55.07%. The strategy also exhibited a maximum drawdown of 0.00% and a volatility of 130.67%, highlighting its high-risk nature.

CEO Commentary
CEO Jonah Peretti expressed optimism about the company’s progress, emphasizing double-digit growth in commerce and programmatic advertising, two of BuzzFeed’s most scalable and tech-driven revenue streams. He also highlighted strategic milestones, including the feature film reaching #1 on Hulu and the beta launch of BF Island, an AI-native social app. Peretti underscored ongoing efforts to reduce platform dependencies and expand scalable revenue, while maintaining a positive outlook on the business transformation.

Guidance
BuzzFeed did not provide numerical guidance for future periods. However, the company noted continued momentum in programmatic advertising and affiliate commerce, which have grown for five consecutive quarters. The CFO highlighted a more efficient cost structure and growing audience engagement as factors supporting the business’s long-term durability. The company also plans to expand the BF Island beta to select BuzzFeed community members by the end of Q3.

Additional News
In Nigeria, the used car market surged as more owners sell private vehicles amid economic hardship. Political developments included Tinubu’s key decisions, which critics suggest could impact his second term. On the business front, Nigeria’s foreign direct investment dropped by 70% in three months, while WAEC released revised WASSCE results following a grading error. Elsewhere, 9mobile rebranded as T2, and entertainment highlights included Imoh Umoren’s return with the new series *Lekki*.