Buy Prosus Now: Europe's Food Delivery King Just Got a Massive Edge

This is the move that could define the next decade of tech investing in Europe. Prosus’ £3.4bn acquisition of Just Eat isn’t just a consolidation play—it’s a bold bet that European food delivery is the new oil, and Prosus is drilling straight to the reservoir. Let me break down why this deal is a buy signal for investors ready to profit from Europe’s tech renaissance.

Why Europe’s Food Delivery Market Is Where the Action Is

The writing’s on the wall for North America. While the U.S. market is stuck in a price-war quagmire (see Grubhub’s recent sale at a 26% loss), Europe is roaring ahead with an 11% CAGR through 2033. That’s not a typo—Europe’s growth rate outpaces North America’s 10.5% and Southern Europe’s anemic 7.4% by almost double. . This isn’t just about delivery apps; it’s a structural shift toward convenience-driven economies where 94% of EU households are online and urbanization is fueling demand for 24/7 delivery.

Prosus is seizing this moment. By swallowing Just Eat whole, they’re locking in control of 34.7% of the UK market (Europe’s largest), while Just Eat’s €460m EBITDA recovery in 2024 proves this isn’t a fad. This isn’t just a numbers game—this is about owning the choke point of European logistics.

The Synergy Play That Could Make This Deal Legendary

Let’s talk about the math. Just Eat isn’t just a delivery app—it’s a cashflow machine with partnerships that Prosus can supercharge. Their deals with Waitrose and Co-op aren’t just grocery delivery; they’re adjacent market land grabs. The grocery segment alone is projected to hit €328bn by 2025—and Just Eat’s platform is already in prime position. .

But here’s the kicker: Prosus’s existing assets (like Delivery Hero’s dark kitchens and meal kits) can be fused with Just Eat’s scale. Imagine an AI-powered logistics network that delivers meals, groceries, and even financial services (more on that later). This isn’t sci-fi—it’s phase two of the deal.

The Risks? Let’s Compare This to Grubhub’s Disaster

You’re thinking: “But Grubhub got sold at a loss!” Exactly. The difference here is geography and margin discipline. North America’s market is oversaturated with cutthroat discounts, while Europe’s players are profit-first. Prosus isn’t dabbling in price wars—they’re investing in defensible tech stacks. Unlike Uber’s $3.4bn write-down on Grubhub, Prosus is doubling down on markets with 11% organic growth and no need for subsidies.

Three Catalysts to Watch: Cash, AI, and Fintech

1. Delisting Savings: Taking Just Eat private could slash annual costs by €150m+—imagine that flowing straight to the bottom line. .
2. AI-Driven Logistics: Europe’s delivery networks are primed for automation. Prosus’s R&D could slash last-mile costs by 20% using route-optimizing algorithms. This isn’t just cost-cutting—it’s a moat against competitors.
3. Fintech Plays: Payment processing fees on €460m EBITDA? That’s a €37m annual revenue kicker if Prosus launches its own digital wallet. This isn’t a stretch—look at DoorDash’s DASH card.

This Is a Once-in-a-Decade Buy Signal

The bears will say “delivery is a commodity.” They’re wrong. Europe’s food delivery market isn’t just about burgers—it’s a platform for everything on-demand. With Prosus’s balance sheet and Just Eat’s execution, this merger is a multibagger setup.

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The question isn’t whether to buy—it’s how much. Europe’s tech giants are the future, and Prosus just became the continent’s logistics overlord. Don’t miss the boat—this is the play to own the next decade of European innovation.

Action Item: Buy Prosus now. Set a 20% profit target—and don’t look back.