Best Buy Launches Online Marketplace with Third-Party Sellers

Best Buy launches a new online marketplace, allowing third-party sellers to offer products on its website and app, effectively doubling the number of available products. This move mirrors Amazon and Walmart's strategies, expanding Best Buy's digital offerings and providing customers with a broader range of options.

Best Buy has announced the launch of its new online marketplace, a strategic move aimed at doubling the number of available products on its website and app. This initiative, set to debut on August 19, 2025, mirrors the expansion strategies of major retailers like Amazon and Walmart, positioning Best Buy as a more comprehensive digital shopping destination.

The marketplace, powered by Mirakl, will introduce a vast array of new products, brands, and categories, significantly enhancing the retailer's digital offerings. According to Frank Bedo, chief marketplace and e-commerce officer at Best Buy, the marketplace will more than double the number of products available, adding entirely new brands and categories such as seasonal décor, automotive tech, office and home, and movies and music [1].

Key highlights of the new marketplace include:

1. Expanded Tech Options: Best Buy is adding a wider selection of tech products from top brands like Samsung, Microsoft, LG, Lenovo, and HP. This includes custom controllers, gaming chairs, desks, keyboards, mice, monitors, and headsets. The mobile accessories assortment has also tripled, offering more options for cases, screen protectors, chargers, and more [1].

2. Licensed Sports Merchandise: For the first time, Best Buy will introduce officially licensed sports merchandise from Fanatics. This will include a vast assortment of accessories such as phone cases and mini football helmets [1].

3. Small Appliances and Kitchen Must-Haves: The marketplace will feature a broader range of small appliances and kitchen products from brands like Oster, Crock-Pot, Martha Stewart, Zulay Kitchen, and Cuckoo. Additionally, more floor care products from brands such as Tineco and Eufy will be available [1].

4. Furniture and Decor: Best Buy's furniture assortment will triple in size, offering a wider selection of TV stands, office desks, gaming chairs, sofas, coffee tables, barstools, gazebos, pergolas, and patio furniture. The marketplace will also introduce a robust collection of indoor and outdoor seasonal décor [1].

5. Musical Instruments and Toys: Best Buy is introducing musical instruments like guitars and drums, as well as a broader range of toys, including ride-ons, puzzles, board games, and Funko collectibles. The marketplace will also bring back movies in various formats such as Blu-Ray, DVD, and 4K SteelBook [1].

The launch of the marketplace is expected to provide significant benefits to both customers and sellers. Customers will have access to a broader range of products, while third-party sellers will gain exposure to Best Buy's vast customer base. The marketplace will also offer customers the convenience of returning products purchased from third-party sellers at their local Best Buy store [1].

According to Bedo, the marketplace will not only complement Best Buy's core tech products but also provide a broader range of accessories and complementary products. This move aligns with Best Buy's strategy to offer a more comprehensive shopping experience, mirroring the successful models of Amazon and Walmart [2].

References:

[1] https://corporate.bestbuy.com/2025/marketplace/
[2] https://www.modernretail.co/technology/inside-best-buys-new-third-party-marketplace/