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Best Buy Launches Online Marketplace with Third-Party Sellers
ByAinvest
Tuesday, Aug 19, 2025 7:45 am ET1min read
Best Buy launches a new online marketplace, allowing third-party sellers to offer products on its website and app, effectively doubling the number of available products. This move mirrors Amazon and Walmart's strategies, expanding Best Buy's digital offerings and providing customers with a broader range of options.
Best Buy Co., Inc. (NYSE:BBY) has announced the launch of its new third-party marketplace on its website and app, marking a significant expansion of its online product offerings. The new platform, powered by Mirakl, aims to more than double the number of products available on BestBuy.com and through the Best Buy App, according to the company's press release [1].The marketplace, which is set to debut on Tuesday, will introduce a wide array of new categories, including seasonal decor, automotive tech, office and home products, and movies and music. Licensed sports merchandise is also planned for future addition. This expansion comes as Best Buy continues to maintain a strong financial health score of FAIR from InvestingPro, with robust cash flows that adequately cover interest payments [2].
The new marketplace will feature products from major brands such as Samsung, Microsoft, LG, Lenovo, HP, Razer, MSI, and GT Player. Additionally, Best Buy has tripled its furniture assortment and significantly expanded its small appliance selection with brands like Oster, Crock-Pot, Martha Stewart, Zulay Kitchen, and Cuckoo.
Third-party sellers, including Beach Camera, World Wide Stereo, and Antonline, have also joined the marketplace. These sellers will be able to promote their products through advertising and promotional vehicles such as Deal of the Day and holiday campaigns.
The launch of this marketplace mirrors the strategies employed by Amazon and Walmart, aiming to provide customers with a broader range of options and enhance Best Buy's digital offerings. The company expects to track key metrics such as gross merchandise value, customer shopping frequency, units per order, and customer support satisfaction to evaluate the success of the new platform.
References:
[1] https://www.modernretail.co/technology/inside-best-buys-new-third-party-marketplace/
[2] https://www.investing.com/news/company-news/best-buy-launches-digital-marketplace-doubling-online-product-offerings-93CH-4199483
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