Best Buy Launches AI That Campaign to Highlight Copilot+ PCs' Everyday Power

Best Buy has launched its "AI That" campaign to showcase the power of Copilot+ PCs in enhancing everyday life through tasks like vacation planning, event organizing, and photo editing. The campaign features upbeat ads and YouTube videos demonstrating how Copilot+ simplifies life and includes a mascot named Gram to guide users. The campaign is available across digital, streaming, and social media platforms.

Best Buy has launched the "AI That" campaign to showcase the everyday applications of AI-powered Copilot+ PCs. The campaign, set to roll out this summer across digital, streaming, and social media platforms, aims to demonstrate how these devices can simplify and enhance various aspects of daily life.

The campaign features upbeat ads and detailed YouTube videos, highlighting tasks such as vacation planning, event organizing, and photo editing. The content is designed to be relatable and informative, showcasing how Copilot+ can help users accomplish more with ease. Best Buy's mascot, Gram, is featured throughout the campaign to guide users in unlocking memorable moments with AI.

In-store, customers can experience over 100 models of Copilot+ PCs powered by AMD, Intel, or Snapdragon processors. Specially trained Copilot+ experts are available to walk shoppers through the features and help them explore how AI can streamline tasks like vacation planning, event organizing, or photo editing—complete with real-time recommendations, bookings, and budgeting.

The campaign is part of Best Buy's ongoing effort to position itself as a trusted guide in discovering innovations like Copilot+, developed in partnership with Microsoft. The initiative is designed to inform, entertain, and inspire consumers who increasingly seek technology that simplifies life.

Best Buy (BBY) currently trades at $72.02, or 2.31% lower on the NYSE [2].

References:
[1] https://corporate.bestbuy.com/2025/best-buy-microsoft-team-up-to-showcase-ways-to-ai-that/
[2] https://www.rttnews.com/3552833/best-buy-launches-ai-that-campaign-to-showcase-everyday-power-of-copilot-pcs.aspx
[3] https://www.business-standard.com/technology/gadgets/acer-aspire-go-14-launched-with-copilot-key-ai-ready-config-price-specs-125071100753_1.html
[4] https://www.nasdaq.com/articles/best-buy-launches-ai-campaign-showcase-everyday-power-copilot-pcs