Should You Buy Harley-Davidson, Inc. (NYSE:HOG) For Its Upcoming Dividend?

Harley-Davidson, Inc. (NYSE: HOG) has a long history of paying dividends, with a total of 126 dividend payments since 1993. The sum of all dividends (adjusted for stock splits) is $19.05, with a dividend yield (TTM) of 2.35%. This yield is lower than some of its competitors in the automotive and motorcycle industries, such as Polaris Industries (PII) with a yield of 3.57% (TTM) and Honda Motor Co. (HMC) with a yield of 3.14% (TTM). However, Harley-Davidson's dividend history and yield are still attractive, considering the company's strong brand recognition and customer loyalty.

Harley-Davidson's brand recognition and customer loyalty play a significant role in its ability to maintain and grow its dividend payments. The company has a strong brand that is deeply ingrained in American culture, which helps to attract and retain customers. This brand recognition and customer loyalty can help to stabilize the company's revenue and earnings, which in turn can support the payment of dividends.



Despite its recent financial struggles, Harley-Davidson's dividend payouts have remained relatively stable. The company declared last quarter that it would cut back on motorcycle shipments as dealers battle with an overabundance of inventory. Following the release of the recent results, the company's stock price fell 3%. However, Harley-Davidson's operational losses totalled to $214 million, which may impact its ability to maintain or increase dividend payouts in the future.

In conclusion, while Harley-Davidson's recent financial struggles may impact its dividend payouts in the future, the company's strong brand recognition and customer loyalty, as well as its history of paying dividends, make it an attractive investment for income-oriented investors. However, it is essential to consider the company's financial performance and potential risks before making an investment decision. As always, it is recommended to consult with a financial advisor before making any investment decisions.