Bundesliga International and Sportradar Strengthen Partnership for Enhanced Betting Experience.

Bundesliga International has strengthened its agreement with Sportradar Group AG to enhance the viewing experience, accelerate innovation, and deliver next-generation digital experiences. The partnership, which dates back to 2005, utilizes 3.6 million data points from Bundesliga matches to create engaging products, including Live Player Markets and 4Sight Streaming, available to Sportradar's global client base. The new agreement aims to further enhance the betting and gaming market.

Title: Bundesliga International and Sportradar Strengthen Partnership to Enhance Soccer Viewing and Betting Experiences

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga (DFL), has strengthened its agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation, and deliver next-generation digital experiences. The partnership, which dates back to 2005, utilizes 3.6 million data points from Bundesliga matches to create engaging products, including Live Player Markets and 4Sight Streaming, available to Sportradar's global client base. The new agreement aims to further enhance the betting and gaming market.

The collaboration between Bundesliga International and Sportradar involves the use of proprietary match data and advanced tracking technology. This technology will create approximately 240 additional betting opportunities per match through Live Player Markets, leveraging real-time Bundesliga tracking data and Sportradar's AI capabilities. Additionally, 4Sight Streaming technology will allow betting operators to incorporate AI-driven animated overlays and actionable insights into live streams, enriching the viewing experience.

Patrick Mostboeck, SVP Fan Engagement at Sportradar, expressed his enthusiasm about the deepened collaboration, stating, "We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world. Over the course of our nearly twenty-year relationship, we've worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem."

Peer Naubert, Chief Executive Officer of Bundesliga International, emphasized the importance of innovation in the media product for the betting and gaming industry. He stated, "The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry. This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch."

Sportradar Group AG, founded in 2001, is a leading global sports technology company that creates immersive experiences for sports fans and bettors. With deep industry relationships and expertise, Sportradar provides a best-in-class range of solutions to help grow the business of sports federations, news media, consumer platforms, and sports betting operators. The company covers over a million events annually across all major sports and is trusted by organizations such as the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA, and Bundesliga.

The new products launched under this agreement will be available to Sportradar's global client base, further enhancing the engagement and excitement for fans and bettors alike.

References:
[1] https://finance.yahoo.com/news/sportradar-strengthens-bundesliga-international-relationship-100000108.html
[2] https://www.marketscreener.com/news/sportradar-strengthens-bundesliga-international-relationship-with-launch-of-innovative-new-products-ce7c51ddd98df62d
[3] https://www.globenewswire.com/news-release/2025/08/19/3135539/0/en/Sportradar-Strengthens-Bundesliga-International-Relationship-With-Launch-of-Innovative-New-Products-Starting-2025-26-Season.html