Bulleit Frontier Whiskey's "Doing Over Dreaming" Campaign Celebrates Action-Driven Creators.

Bulleit Frontier Whiskey launches "Doing Over Dreaming" campaign to honor action-driven creators. The campaign debuts in major US cities with iconic bottle imagery and bold advertising. In partnership with First We Feast, the series "One More Round" with Sean Evans premieres in Fall 2025. The campaign aligns with the brand's dynamic spirit and promotes responsible drinking.

Bulleit Frontier Whiskey, a subsidiary of Diageo, has launched a new creative campaign, "Doing Over Dreaming," to celebrate action-driven creators. The campaign, which debuts in major US cities, features bold advertising and iconic bottle imagery. The initiative is part of Bulleit's ongoing effort to promote its dynamic spirit and responsible drinking culture.

The "Doing Over Dreaming" campaign, developed in partnership with creative agency Anomaly, rolls out across various media platforms, including digital, social, national TV, and out-of-home advertising. The campaign emphasizes Bulleit's commitment to turning ideas into action, reflecting the brand's restless creation ethos. The messaging, characterized by phrases like "Y'ALL," "Smooth and Full of Grit," and "No Rest for the Restless," underscores Bulleit's action-oriented vibe.

In addition to the advertising campaign, Bulleit is collaborating with First We Feast to debut a new content series, "One More Round," hosted by Sean Evans. The series, which premieres in Fall 2025, will feature interviews with influential voices in culture, exploring how they turn ambition into reality. The collaboration aims to celebrate the doers and makers who align with Bulleit's spirit.

The campaign's visual identity features the iconic Bulleit bottle set against an orange backdrop, with thick black typography. Four 15-second video spots and photography highlight Bulleit Bourbon and Bulleit Rye. The creative suite also includes digital and out-of-home advertising, such as bus wraps, train exterior wraps, and wallscapes.

Bulleit's "Doing Over Dreaming" campaign aligns with its brand ethos, which emphasizes turning dreams into reality. The campaign reflects Bulleit's commitment to innovation and boldness in the whiskey industry. The brand's state-of-the-art distillery in Shelbyville, KY, continues to develop modern, technological, and sustainable approaches to making bold whiskey.

References:
[1] https://www.nasdaq.com/press-release/bulleit-frontier-whiskey-unveils-doing-over-dreaming-creative-campaign-championing
[2] https://cryptofrontnews.com/wyoming-launches-frontier-stable-token-on-seven-blockchains/