Build-A-Bear Workshop Appoints Carmen Flores as SVP of eCommerce & Digital Experiences
ByAinvest
Wednesday, Oct 22, 2025 5:33 pm ET1min read
BBW--
Build-A-Bear Workshop has appointed Carmen Flores as Senior Vice President of eCommerce & Digital Experiences. Flores, a former LEGO VP and Montblanc Head of Digital, will lead the brand's global digital growth and enhance the guest journey across all channels. She will report directly to Chief Revenue Officer David Henderson. Flores has extensive experience driving digital transformation and growth across consumer brands, including The LEGO Group and Richemont.
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