Build-A-Bear Appoints Digital Exec from Lego to Lead E-commerce Expansion
ByAinvest
Tuesday, Oct 28, 2025 3:29 pm ET1min read
BBW--
Build-A-Bear has appointed Carmen Flores as senior vice president of e-commerce and digital experiences. Flores joins from The Lego Group, where she led digital growth, and will lead the expansion of Build-A-Bear's e-commerce business and develop its global digital experience strategy. Flores has experience with Richemont and L'Oreal USA, and Henderson said her "extensive experience and forward-thinking approach to digital transformation" will help scale the company's reach and enhance the guest journey across all channels.
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