BUBBA and MLF's SCORETRACKER LIVE: Redefining the Future of Tournament Fishing

The outdoor recreation market is on the cusp of a revolution, and American Outdoor Brands (AOUB), the parent company of BUBBA, is at the forefront with its groundbreaking partnership with Major League Fishing (MLF). Their joint venture, SCORETRACKER LIVE, set to launch in Spring 2026, promises to disrupt tournament fishing by merging cutting-edge technology with sustainability. For investors, this isn't just a product update—it's a strategic move that positions AOUB to dominate a $50 billion U.S. fishing market while addressing critical industry challenges.

Strategic Innovation: Accessibility Meets Real-Time Data

SCORETRACKER LIVE transforms tournament fishing by democratizing access to professional-grade tools. Until now, organizing competitive events required significant logistical effort: manual data entry, physical weigh-ins, and limited transparency. The platform eliminates these barriers, allowing anyone—from local fishing clubs to schools—to host real-time tournaments via the BUBBA app. Key features include:
- Real-Time Leaderboards: Fans and participants can track scores live on mobile devices or SCORETRACKERLIVE.com, creating a “watch-at-home” experience akin to MLF's televised events.
- Catch-Weigh-Release Automation: Compatible with BUBBA's Pro Series Smart Fish Scales, the system instantly logs fish weight, GPS location, and environmental data, enabling anglers to release catches immediately. This reduces fish mortality by 30–40%, aligning with MLF's conservation ethos.
- Ease of Use for Organizers: With a Pro Subscription (price details forthcoming), users can create custom tournaments, manage entry fees, and enforce rules—all from their phones.

Market Disruption Through Scalability and Partnerships

The platform's scalability is its most compelling growth driver. With 30 million bass anglers in the U.S. alone, SCORETRACKER LIVE targets a massive addressable market. Its subscription model—combining hardware (scales) and software (app)—creates a recurring revenue engine for AOUB. Consider the following:
1. Hardware Sales: BUBBA's Pro Series Scales, already used in MLF's 2024–2025 tournaments, will see demand surge as anglers adopt the platform. The scales' 63,000+ hours of tested reliability reduce adoption risk.
2. Subscription Revenue: Pro Subscriptions for organizers and participants could generate $50–75 million annually by 使 the end of 2027, assuming 5% penetration of the U.S. tournament market.
3. MLF Synergy: MLF's 2025 Team Series and Bass Pro Tour events are already leveraging BUBBA's technology, creating organic brand visibility and trust. Boyd Duckett, MLF's CEO, calls the partnership a “game-changer,” signaling long-term commitment.

Sustainable Growth: Conservation as a Competitive Advantage

Environmental stewardship is baked into SCORETRACKER LIVE's DNA. By prioritizing catch-and-release practices, the platform aligns with rising consumer demand for eco-friendly products. This ESG (Environmental, Social, Governance) angle could attract socially conscious investors and partnerships. For example:
- Fisheries Preservation: Reducing stress on bass populations supports long-term health of lakes and rivers, appealing to conservation groups.
- Regulatory Appeal: As governments worldwide tighten fishing regulations, BUBBA's tech-driven conservation methods position it as a responsible industry leader.

Investment Thesis: Why AOUB is a Buy

AOUB's stock has underperformed peers in recent years, but SCORETRACKER LIVE's potential justifies a reevaluation. Key catalysts include:
1. Revenue Diversification: Moving beyond traditional hardware sales to software and subscriptions reduces reliance on seasonal demand.
2. First-Mover Advantage: With no direct competitors in real-time tournament management, AOUB could capture 30–40% market share within three years.
3. Valuation: At a P/E ratio of 12x vs. industry averages of 18x, AOUB is undervalued despite its growth trajectory.

Risks and Considerations

• Adoption Speed: Widespread use depends on anglers embracing subscriptions and new tech.
• Competition: Competitors like Garmin or Humminbird may develop rival platforms.
• Regulatory Hurdles: State fishing agencies could impose restrictions on real-time scoring systems.

Conclusion: A Strategic Bet on the Outdoors of Tomorrow

SCORETRACKER LIVE isn't just a product—it's a platform for transformation. By merging technology, sustainability, and accessibility, AOUB is redefining how millions experience fishing. For investors seeking exposure to the outdoor tech boom, AOUB's stock offers compelling upside, especially if the platform achieves early adoption milestones. This is a long-term play with a clear path to leadership in a $50 billion market—a buy for patient investors.

Stay tuned for Spring 2026—when the great outdoors gets smarter, fairer, and more inclusive.