BTTR Latest Report

Financial Performance

Based on the provided financial data, Better Choice (stock code: BTTR) achieved an operating revenue of RMB71.580,000 in 2024, up 25.48% from RMB57.020,000 in 2023. This significant growth indicates a strong improvement in the company's operating revenue, reflecting its enhanced market performance.

Key Financial Data

1. Operating revenue in 2024 was RMB71.580,000, up 25.48% from 2023.

2. Sales in the fourth quarter of 2024 reached US$35 million, down 9% YoY, but adjusted EBITDA loss narrowed to US$1.9 million, showing a 78% improvement.

3. Sales in Q3 2024 grew 33% MoM, achieving profitability in Q1.

4. The overall consumer goods market performed well in 2024, with final consumption expenditure contributing significantly to economic growth.

Industry Comparison

1. Overall industry analysis: The overall consumer goods industry experienced a recovery in 2024, especially in the consumer goods sector, driving revenue growth. Multiple companies in the industry reported similar growth trends, indicating an improved market environment.

2. Peer evaluation analysis: BTTR's operating revenue growth was significant. If the average growth rate of the industry is lower than 25.48%, it indicates that BTTR's competitiveness in the market has increased, reflecting its relative advantages.

Summary

Through the analysis of Better Choice's financial data in 2024, it can be seen that its significant revenue growth is mainly due to increased market demand, expanded product lines, and improved marketing strategies. Although sales declined in some quarters, the overall trend is positive, showing the company's resilience and adaptability in operations.

Opportunities

1. Continuously launching new products and services to meet market demand and enhance brand appeal.

2. Strengthening digital marketing and social media channels to attract young consumers.

3. Taking advantage of the industry recovery to further enhance market share and sales.

4. Strengthening cooperation with retailers to optimize sales channels and enhance market coverage.

Risks

1. Intensified market competition may put pressure on revenue and profitability.

2. Fluctuations in the overall economic environment and consumer confidence may negatively impact sales.

3. Price wars and promotional activities may affect the company's market share and profitability.

4. The decline in fourth-quarter sales in 2024 indicates potential market challenges.