BTSE Targets Vietnam's 21–27% Crypto Adoption with Conference Sponsorships to Boost Southeast Asia Presence

BTSE, a digital asset technology firm, has announced its sponsorship of two blockchain conferences in Vietnam—GM Vietnam 2025 and Conviction 2025—to reinforce its presence in the Southeast Asian market [1]. The company highlighted Vietnam’s growing crypto adoption, with an estimated 16 million users (21–27% of the population) expected to engage in cryptocurrency by 2025. Government initiatives, including a national blockchain strategy, further position Vietnam as a regional leader in digital asset innovation [1]. BTSE’s involvement in these events, scheduled for August 1–2 and August 9–10 in Hanoi and Ho Chi Minh City respectively, aims to foster collaboration with industry leaders and showcase its infrastructure solutions, such as exchange services and enterprise tools [1].

Jeff Mei, BTSE’s Chief Operating Officer, emphasized the importance of these conferences in driving adoption and collaboration, stating the company’s commitment to supporting Vietnam’s evolving crypto ecosystem [1]. The events will feature workshops, keynotes, and networking opportunities, with BTSE participating in afterparties and side events to deepen engagement with the local community [1]. The firm, which operates a platform supporting over 200 cryptocurrencies and $30 billion in monthly trading volume, also provides white-label solutions for businesses [1].

BTSE’s strategic focus on Vietnam aligns with the region’s rapid technological adoption and youthful demographics. The sponsorship underscores the company’s broader ambition to expand in Southeast Asia, a market characterized by high crypto literacy and regulatory experimentation. By aligning with flagship events, BTSE seeks to strengthen its brand visibility while contributing to the development of decentralized technologies in a key growth corridor [1].

Vietnam’s crypto market is emerging as a major force in the global digital asset landscape, driven by a tech-savvy population and strong community growth. With government-backed initiatives, the country is positioning itself as a hub for blockchain innovation [1]. BTSE’s participation in GM Vietnam 2025 and Conviction 2025 reflects its recognition of these dynamics, as well as its intent to engage with local stakeholders to advance the sector’s maturity [1].

The company’s sponsorship includes prominent roles in afterparties and side events at both conferences, reinforcing its commitment to fostering collaboration among blockchain enthusiasts, developers, and entrepreneurs [1]. These gatherings are designed to facilitate knowledge-sharing on trends such as AI integration with blockchain technology, aligning with BTSE’s mission to provide secure and innovative solutions [1].

BTSE Group, established in 2018, offers a range of services including exchange operations, payment gateways, and enterprise tools. Its platform supports both retail and institutional clients, with a focus on scalability and customization [1]. By targeting high-growth markets like Vietnam, the firm aims to capitalize on the region’s potential while addressing the evolving needs of a digitally-driven economy [1].

Source: [1] https://coinmarketcap.com/community/articles/68888fbb9ac38c47de87b48e/

[2] https://unchainedcrypto.com/press-release/btse-sponsors-major-blockchain-conferences-in-vietnam-reinforcing-commitment-to-southeast-asian-market/