BTCC Teams Up With NBA Star Jaren Jackson Jr. to Boost Crypto Visibility

Generated by AI AgentCoin World
Wednesday, Aug 13, 2025 9:42 am ET1min read
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Aime RobotAime Summary

- BTCC Exchange partners with NBA star Jaren Jackson Jr. as its first global brand ambassador to bridge sports and crypto.

- The collaboration includes marketing campaigns, a trading competition with prizes, and aims to boost crypto accessibility for mainstream audiences.

- Jackson highlights shared values of discipline and long-term focus, while BTCC emphasizes its 14-year security record and regulatory compliance.

- With 9.1 million users, BTCC seeks to attract sports-oriented demographics through this strategic sponsorship, reinforcing its reputation as an innovative trading platform.

BTCC Exchange, one of the world’s longest-serving cryptocurrency exchanges, has announced its first-ever sports sponsorship with NBA player Jaren Jackson Jr. The 7-foot-0 Memphis Grizzlies center, a two-time All-Star and 2023 NBA Defensive Player of the Year, will serve as the platform’s global brand ambassador. The partnership aims to bridge the worlds of professional sports and cryptocurrency by leveraging Jackson’s global influence and BTCC’s 14-year track record of security and compliance [1].

The collaboration includes a range of marketing initiatives and fan engagement strategies, with Jackson’s involvement expected to elevate the visibility of BTCC’s services such as futures trading and copy trading. The partnership also introduces a trading competition featuring signed merchandise and a prize pool for participants. This initiative reflects BTCC’s broader strategy to connect with mainstream audiences and position cryptocurrency as an accessible and trustworthy financial tool [1].

Jaren Jackson Jr. emphasized the alignment between his values and those of BTCC. “I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me,” he stated. Jackson’s career has been defined by defensive excellence and leadership, and now he seeks to bring a similar focus to the crypto space [1].

BTCC’s Head of Branding, Aaryn Ling, highlighted the significance of the partnership. “Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years,” she said. The platform has operated with regulatory licenses in the USA, Canada, and Europe and has maintained a flawless safety record since its founding in 2011 [1].

With over 9.1 million users globally, BTCC offers spot trading, futures with up to 500x leverage, and copy trading, as well as a free demo account for new traders. This sponsorship marks a strategic move to attract a broader, sports-oriented demographic and reinforce the exchange’s reputation as a reliable and innovative trading platform [1].

Source: [1] BTCC Exchange Announces First Sports Sponsorship with NBA’s Jaren Jackson Jr.

(https://cryptoslate.com/press-releases/btcc-exchange-announces-first-sports-sponsorship-with-nbas-jaren-jackson-jr/)