BTCC Scores Slam Dunk with NBA Star in Crypto Black Friday Blitz

BTCC Exchange, one of the world's longest-serving cryptocurrency exchanges, has launched a high-stakes Black Friday 2025 campaign offering 2 million USDT in rewards and exclusive prizes from NBA star Jaren Jackson Jr. (JJJ). Running from November 10 to November 30, the initiative targets both novice and experienced traders, blending traditional trading incentives with a guaranteed-win lucky draw, according to a BeInCrypto report.

The campaign features a tiered reward structure, with new users earning up to 100 USDT for completing their first deposit and futures trade. Active traders can accumulate points through milestones such as deposit and trading volume targets, with the potential to claim up to 3,500 USDT in rewards. Participants with 500 or more points qualify for the lucky draw, which includes a 0.1 BTC grand prize, luxury items like an iPhone 17 Pro Max and a 100g gold bar, and JJJ-signed memorabilia such as sneakers and bobblehead figures, as noted in the BeInCrypto report.

The partnership with JJJ, a Memphis Grizzlies forward, underscores BTCC's push to bridge cryptocurrency and mainstream culture. A viral promotional video highlighting JJJ's dual expertise in basketball and on-chain strategies has amassed over 6.7 million views in two months, signaling growing crypto interest among sports fans, according to the BeInCrypto report. The campaign also includes a "hidden bonus" eGift card promotion, encouraging users to search for it online, as reported by the BeInCrypto report.

This initiative aligns with a broader trend of extended holiday shopping seasons, as retailers increasingly launch Black Friday deals weeks ahead of Thanksgiving. Major retailers like Best Buy, Home Depot, and Kohl's have already begun early sales, reflecting consumer demand for staggered savings, according to an Axios analysis. BTCC's campaign, while focused on crypto trading, mirrors this strategy by starting its reward pool in mid-November, capitalizing on the extended shopping window, as noted in the BeInCrypto report.

Founded in 2011, BTCC positions itself as a secure and user-friendly platform for global crypto traders. The exchange's emphasis on community engagement and innovation—evidenced by its JJJ collaboration and stacked reward structure—highlights its efforts to remain competitive in a rapidly evolving market, according to the BeInCrypto report.