BTCC and NBA Star Jaren Jackson Jr. Bridge Sports and Crypto Through Discipline and Long-Term Vision

BTCC Exchange, one of the world’s longest-serving cryptocurrency exchanges, has announced a partnership with NBA All-Star Jaren Jackson Jr. to bridge the worlds of sports and cryptocurrency. The collaboration, unveiled in August 2025, centers on a newly released promotional video highlighting Jackson’s multifaceted identity as an elite basketball player, music producer, and crypto traderBTCC Exchange Partners with NBA All-Star Jaren Jackson Jr. to Inspire Smarter Moves in Sports and Crypto^[1]. The video, which debuted in September 2025, showcases Jackson’s lifestyle through three distinct modes: day mode (basketball), night mode (music production), and trading mode (crypto engagement via BTCC’s platform). This initiative underscores BTCC’s strategy to leverage Jackson’s influence to demystify cryptocurrency for mainstream audiencesBTCC Exchange Partners with NBA All-Star Jaren Jackson Jr. to …^[3].

Jackson, a two-time NBA All-Star and 2023 Defensive Player of the Year, joins BTCC as a global brand ambassador. His partnership extends beyond traditional sponsorship, emphasizing shared values of discipline, long-term vision, and excellence. “This collaboration goes far beyond typical sports sponsorship,” said Aaryn Ling, Head of Branding at BTCC. “We’re telling authentic stories that bring out the creative energy and multi-dimensional thinking that defines both JJJ’s approach to basketball and music, and BTCC’s fresh perspective on cryptocurrency trading.”BTCC Exchange Partners with NBA All-Star Jaren Jackson Jr. to Inspire Smarter Moves in Sports and Crypto^[1] Jackson’s role includes promoting BTCC’s referral program, which launched on September 25, 2025, offering 300,000 USDT in rewards for users who refer friends to trade on the platformBTCC Exchange Partners with NBA All-Star Jaren Jackson Jr. to Inspire Smarter Moves in Sports and Crypto^[1].

The partnership aligns with BTCC’s broader efforts to engage mainstream audiences. In addition to the referral challenge, the exchange has launched a trading competition with prizes including an iPhone 17 Pro Max and a share of a 20,490 USDT prize pool. BTCC also plans to participate in TOKEN2049 Singapore, a major crypto industry event, and sponsor a charity golf tournament in October 2025 in collaboration with the Red Eagle Foundation and former Chelsea captain John TerryBTCC Exchange Partners with NBA All-Star Jaren Jackson Jr. to Inspire Smarter Moves in Sports and Crypto^[1]. These initiatives highlight BTCC’s commitment to community engagement beyond cryptocurrency, reinforcing its reputation as a socially responsible platform.

Founded in 2011, BTCC operates in over 100 countries and serves more than 10 million users. Its 14-year track record of zero security breaches and regulatory compliance in the U.S., Canada, and Europe position it as a trusted player in a volatile market. The exchange’s partnership with Jackson, who has recorded over 150 tracks under his music alias Trip J, further emphasizes its focus on innovation and cultural relevance. Jackson’s involvement includes educational content on balancing sports, finance, and entrepreneurship, appealing to both crypto enthusiasts and sports fans.

Jackson’s endorsement reflects BTCC’s strategic alignment with high-profile figures to drive adoption. “They’ve been in it for over a decade, and that kind of consistency means something to me,” Jackson stated. His emphasis on long-term planning—both in basketball and crypto—resonates with BTCC’s mission to provide reliable, accessible trading solutions. The partnership also highlights Jackson’s role as a business-savvy athlete, with interests in tech startups and financial literacy advocacy.

Looking ahead, BTCC and Jackson plan to expand their collaboration through initiatives such as a “Crypto for Athletes” workshop series in 2026 and an exclusive NFT drop in late 2025. These efforts aim to further integrate crypto into mainstream culture while leveraging Jackson’s global reach. As the crypto market evolves, BTCC’s partnership with Jackson represents a calculated move to position itself as a bridge between traditional industries and digital finance, capitalizing on the athlete’s authenticity and BTCC’s institutional credibility.