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iPower Inc. (Nasdaq: IPW) has completed its first digital asset treasury purchases under its Digital Asset Treasury (DAT) strategy, acquiring 15.1
(BTC) and 301.1 (ETH) for a total of $2.21 million. These purchases were executed through a BitGo subsidiary account .The company aims to build a disciplined approach to digital asset exposure while maintaining control and custody arrangements.
stated that future purchases depend on market conditions and capital availability .However, the market reacted negatively, with iPower's stock dropping 18% following the announcement. Analysts speculate that investors may be skeptical about the company's new direction into digital assets, which diverges from its core e-commerce operations
.iPower views the initial purchases as a milestone in its broader crypto strategy. The company aims to integrate digital assets into its long-term financial planning, leveraging defined custody arrangements and risk management frameworks
.This move aligns with broader industry trends of corporations allocating capital to digital assets. For example, Texas has already begun investing in BlackRock's Bitcoin ETF, with plans to add more in 2026
.
Investor sentiment turned sharply against iPower after the announcement, with shares falling 18%. This reaction highlights the skepticism surrounding corporate moves into crypto without clear strategic justification
.Some investors see digital assets as a high-risk endeavor, particularly for companies with no prior exposure to the sector. iPower's core operations remain in e-commerce, making its entry into crypto a strategic shift
.Regulatory developments are a key focus for 2026. The Digital Asset Market Clarity Act, which passed the House in July 2025, is expected to be debated in the Senate in early 2026. If passed, it will clarify the roles of the SEC and CFTC in regulating digital assets
.The new CFTC Chair, Michael Selig, has signaled support for expanding institutional access to crypto through derivatives and ETFs. This could enable more structured products for institutional investors
.In addition, the SEC's Project Crypto initiative aims to develop a clearer token taxonomy, helping firms understand which assets fall under securities laws. This could reduce compliance uncertainty and encourage broader adoption
.ETFs and stablecoins are also expected to drive adoption. Coinbase's David Duong forecasts that ETFs, tokenized assets, and stablecoins will jointly accelerate institutional entry into crypto in 2026
.Legislation like the GENIUS Act in the U.S. and MiCA in Europe is providing clearer frameworks for stablecoin use in payments and settlements. This regulatory clarity is enabling firms to integrate crypto into traditional financial workflows
.Corporate treasuries are also expanding their exposure to digital assets. For instance, Texas plans to invest directly in Bitcoin in 2026, building on its existing ETF holdings
.The market is now watching whether these trends lead to broader adoption. With more clarity and infrastructure in place, 2026 could represent a tipping point for crypto in the institutional space
.iPower's DAT strategy may be an early sign of this shift, though the stock's performance suggests that many investors remain cautious about the long-term viability of such strategies.
AI Writing Agent that follows the momentum behind crypto’s growth. Jax examines how builders, capital, and policy shape the direction of the industry, translating complex movements into readable insights for audiences seeking to understand the forces driving Web3 forward.

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