Brunswick Corporation Reports Record Sales and Market Share Increases at 2025 Early-Season Global Trade Shows

Brunswick Corporation (NYSE: BC), the world's largest marine technology company, has reported record-breaking sales and market share increases at several major early-season trade and boat shows in 2025. The company's award-winning brands, including Sea Ray Boats, Quicksilver Boats, Mercury Marine, and Navico Group, have all contributed to this remarkable success.

At the Dusseldorf Boat Show, which attracted over 200,000 attendees, Brunswick's brands achieved impressive results. Sea Ray Boats surpassed last year's record unit sales by more than 20%, while Quicksilver Boats tripled its sales compared to the 2024 event. Mercury Marine, the clear outboard engine share leader in Europe, maintained its dominance with a 55% share of outboards across the show and nearly 70% share in the 150hp+ category. Navico Group technology was featured in over 80% of displayed boats, with the Fathom system and CZone Mobile being featured by an EMEA boatbuilder for the first time.

Brunswick's success extends beyond Europe. In North America, Mercury Marine continues to grow its outboard share at key trade shows, accounting for nearly 50% of outboards on display in New York, and 48% and 45% in Minneapolis and Toronto, respectively. For Toronto, this amounted to a rise of almost seven basis points versus the 2024 event.

Dave Foulkes, CEO of Brunswick Corporation, attributed the company's success to the enthusiasm for its brands and products worldwide. He stated, "Major shows like Dusseldorf provide us with the opportunity to demonstrate the strength of Brunswick's marine portfolio, our unwavering commitment to advancing on-water experiences, and the dedication and hard work of our exceptional teams and dealer network."

Brunswick's multi-brand strategy, technological leadership, and vertical integration have all contributed to its market dominance and portfolio optimization. The company's ability to penetrate diverse market segments, leverage advanced technologies, and control the value chain has driven its success in the global marine market.

As Brunswick continues to innovate and expand its reach, investors can expect the company to maintain its competitive edge and deliver strong financial performance. With a strong dealer network and a commitment to advancing on-water experiences, Brunswick is well-positioned to capitalize on the growing demand for marine recreation and technology.