Brunello Cucinelli reported a 10.2% increase in revenues to 684 million euros in the first half of 2025, with growth in all geographic regions and sales channels. The company confirmed its guidance for a 10% increase in revenue for 2025 and 2026, and announced the release of a documentary film about its founder in December.
MILAN — Brunello Cucinelli, a prominent luxury goods brand, has reported a significant increase in revenues for the first half of 2025. The company announced that its revenues grew by 10.2% to reach 684 million euros, demonstrating robust performance across all geographic regions and sales channels [1].
The growth is a testament to the company's strategic focus on personalization and experiential luxury, as highlighted during the Altagamma Consumer and Retail Insight conference in Milan. Brunello Cucinelli's CEO, Luca Lisandroni, emphasized the importance of prioritizing experiences and raising the bar on personalization, intimacy, and excellence [1].
The company has also confirmed its guidance for a 10% increase in revenue for 2025 and 2026, signaling continued optimism and confidence in its market position. Additionally, Brunello Cucinelli announced the release of a documentary film about its founder, scheduled for December [1].
The company's success can be attributed to its ability to cater to the top-tier clients who spend more than 50,000 euros annually on luxury goods and services. These clients are increasingly seeking experiential luxury and the 'health as wealth' trend, which aligns with Brunello Cucinelli's focus on personalization and excellence [1].
Looking ahead, the company is poised to capitalize on the growing wealth hubs in India and Southeast Asia, where the HNWI population is projected to increase at a compound annual growth rate of 9% in terms of number and 8% in terms of wealth by 2030 [1].
References:
[1] https://wwd.com/business-news/business-features/milan-luxury-conference-prioritize-experience-personalization-1237971535/
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