Brown-Forman Corporation Surges to 154th in Daily Rankings with $586 Million Turnover Despite 17.92% Stock Decline

On June 5, 2025, Brown-Forman Corporation (BF.B) saw a significant surge in trading volume, with a turnover of $586 million, marking a 144.64% increase from the previous day. This substantial rise in trading volume placed Brown-Forman at the 154th position in the daily stock market rankings. However, the stock price of Brown-Forman experienced a decline of 17.92%, marking the second consecutive day of decline, with a total decrease of 17.95% over the past two days.

Brown-Forman Corporation reported its fourth-quarter and fiscal year 2025 earnings, revealing that the company's financial performance did not meet its long-term growth expectations. CEO Lawson Whiting acknowledged the challenging macroeconomic environment but highlighted the company's progress despite these difficulties. The earnings per share (EPS) for the quarter were $0.31, falling short of the $0.34 estimate from Wall Street analysts. Revenue for the fiscal fourth quarter totaled $894 million, which was also below the expected $967.4 million.

One of the key factors contributing to the stock's decline was the company's warning about potential tariff risks and weak consumer spending. Management expressed concerns about consumer uncertainty, the impact of unknown tariffs, and lower non-branded sales of used barrels. While Brown-Forman was unable to quantify the potential impact of tariffs, analysts at Bernstein estimated that a 50% tariff on U.S. whiskey sold in Europe could result in a 10% reduction in the company's earnings. This concern was exacerbated by recent actions from Canadian liquor stores, which have removed Jack Daniel’s products and other U.S. alcohol from their shelves in response to President Donald Trump’s tariffs.