Broadvoice Appoints Malachi Threadgill as Chief Marketing Officer to Drive Global Marketing Growth and Brand Momentum

Broadvoice | GoContact has promoted Malachi Threadgill to Chief Marketing Officer to drive global marketing growth and brand momentum. Threadgill will lead the company's marketing strategy, unifying its brand and messaging across its UCaaS, CCaaS, and AI portfolio while strengthening its partner-first go-to-market strategy worldwide. He will be responsible for driving integrated brand, demand generation, and partner enablement initiatives to support the company's vision to deliver intelligent customer experiences through its cloud communications platforms.

Broadvoice | GoContact has announced the promotion of Malachi Threadgill to Chief Marketing Officer (CMO), tasked with driving global marketing growth and brand momentum. Threadgill will oversee the company's marketing strategy, unifying its brand and messaging across its UCaaS, CCaaS, and AI portfolio while strengthening its partner-first go-to-market strategy worldwide.

In his new role, Threadgill will be responsible for driving integrated brand, demand generation, and partner enablement initiatives to support Broadvoice | GoContact's vision of delivering intelligent customer experiences through its cloud communications platforms. This strategic move comes as the company continues to expand its market presence and enhance its customer experience offerings.

The appointment of Threadgill underscores Broadvoice | GoContact's commitment to innovation and growth. His experience and expertise will be crucial in aligning the company's marketing efforts with its technological advancements and expanding customer base.

The promotion of Threadgill follows the company's recent focus on leveraging AI to enhance its customer experience solutions. Broadvoice | GoContact has been investing in AI-first products to drive revenue growth and improve operational efficiency. According to the latest earnings report, RingCentral, a competitor in the UCaaS and CCaaS space, achieved first-time positive GAAP operating and net income in Q2 2025, driven by strong execution in its core business and momentum in new AI-first products [2].

As CMO, Threadgill will play a pivotal role in positioning Broadvoice | GoContact as a leader in the mid-market CX space. His leadership will be instrumental in fostering strong relationships with partners, technology advisors, and system integrators, aligning with the company's mission to provide exceptional customer experiences.

References:
[1] https://www.linkedin.com/jobs/view/channel-chief-at-broadvoice-4281155182
[2] https://www.ainvest.com/news/ringcentral-2025-q2-earnings-call-contradictions-ai-strategy-market-share-free-cash-flow-2508/