"Broadband Service Providers See Success with Outdoor Wi-Fi Deployments"

Calix, Inc. announced that a growing number of broadband service providers are successfully differentiating their offerings with secure, high-performance outdoor Wi-Fi, leading to a 10% increase in average revenue per user (ARPU) and 200% higher Net Promoter Scores (NPS). Providers such as ECE Fiber, GVTC Communications, Norvado, and Tombigbee Fiber are leveraging the Calix Broadband Platform and SmartLife managed services to deliver these experiences to residential and business subscribers.

Calix, Inc. (NYSE: CALX) has announced that an increasing number of broadband service providers (BSPs) are successfully differentiating their offerings with secure, high-performance outdoor Wi-Fi, leading to a 10% increase in average revenue per user (ARPU) and 200% higher Net Promoter Scores (NPS). This shift is driven by the integration of the Calix Broadband Platform and SmartLife managed services, which enable BSPs to deliver enhanced experiences to residential and business subscribers [1].

Providers such as ECE Fiber, GVTC Communications, Norvado, and Tombigbee Fiber are at the forefront of this transformation. ECE Fiber, for instance, has increased ARPU by 10% through its "Digital Trendsetter" plan, which offers high-performance outdoor Wi-Fi for homes and an osprey camera for the community [1]. Meanwhile, GVTC Communications has successfully launched a "summer outdoor Wi-Fi" campaign, expanding its residential offerings and leveraging Calix Cloud® insights to identify subscribers who would benefit most from premium outdoor coverage [1].

Norvado has tripled its NPS in just one year by extending SmartHome experiences to backyards, boathouses, docks, and patios, using Calix SmartBiz™ to become the small business partner of choice across northern Wisconsin [1]. Tombigbee Fiber, on the other hand, has rapidly expanded its SmartTown Wi-Fi to reach more schools, parks, and community centers, growing usage by 167% in recent months [1].

These BSPs are evolving into broadband experience providers (BXPs) that deliver more than just connectivity. They are offering secure outdoor Wi-Fi to subscribers wherever they live, work, and play, using systems like the Calix GigaSpire® u4hm and long-range GigaPro® p6dx [1]. These systems operate seamlessly on a single, cloud-enabled platform, simplifying operations and accelerating deployments.

According to Calix's CEO, Michael Weening, "Subscribers today expect broadband everywhere they live, work, and play. Yet many providers struggle to efficiently expand their footprint outdoors—limiting their ability to grow ARPU, strengthen loyalty, and reinforce their brand. With Calix, BSPs can deploy outdoor Wi-Fi in minutes to cover homes, farmers markets, parks, stadiums, and greenways—while leveraging cloud insights to reach the right subscribers with compelling offers. This is why innovative leaders like ECE Fiber, GVTC, Norvado, and Tombigbee Fiber are seeing results like a 10 percent ARPU increase and tripled NPS" [1].

References:
[1] https://www.marketscreener.com/news/outdoor-wi-fi-experiences-for-homes-businesses-and-communities-accelerate-arpu-and-nps-gains-for-c-ce7c5fdfd181f12d