Brilliant Earth surged 11.57% intraday after B. Riley initiated a "Buy" rating with a $3 price target, citing the company’s strong position in the resilient bridal jewelry segment and debt-free balance sheet. The firm also highlighted Brilliant Earth’s potential to gain market share in a fragmented industry, supported by its digital-native model and recent collaboration with Dr. Jane Goodall on an ethical jewelry collection. Analysts raised the company’s fair value to $2.44 per share, reflecting renewed optimism despite earlier margin concerns. The positive analyst commentary and strategic product launches aligned with the stock’s sharp intraday rebound, overshadowing prior bearish guidance on tariffs and metal prices.
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