Brighton Pier Group: Delisting Drama Unfolds!

Ladies and gentlemen, buckle up! We've got a major shakeup in the AIM market today as Brighton Pier Group PLC (AIM:PIER) announces plans to delist and go private. This iconic leisure group, known for its Brighton seafront attraction, is pulling the plug on its public listing, and the market is reacting with a 50% plunge in shares. Let's dive into the chaos and see what this means for investors!

WHY THE DELISTING?

Brighton Pier Group is citing a perfect storm of challenges: rising costs, a tough trading environment, and limited investor interest. The company expects to save up to £300,000 a year in regulatory and advisory fees by going private. But that's not all—management is also flagging limited trading liquidity, market volatility, and the difficulty of raising fresh capital as a micro-cap company.

THE NUMBERS DON'T LIE

Let's break down the financials. Brighton Pier Group's business has been "in line with expectations" over the past year, but its bars and mini-golf businesses have had a slow start to 2025. Overall group revenue in the first 12 weeks of the year dipped to £4.2 million, slightly down from £4.3 million in the same period in 2024. The company blames higher wage and energy costs, interest rates, changes in consumer spending, and further cost pressures stemming from the upcoming National Insurance rise.



THE SHAREHOLDER SHUFFLE

Shareholders are in for a wild ride. The company will offer a "matched bargain facility" to trade shares after the delisting, but selling stock may become more difficult. The stock fell 8.6p to 8.55p, valuing the business at just under £6.4 million. Investors will vote on the plans at a general meeting on April 22, and if approved, delisting is expected on May 2.

WHAT DOES THIS MEAN FOR YOU?

If you're a shareholder, you've got three options: remain a continuing shareholder, sell your shares before the delisting, or use the matched bargain facility. The board can't make a recommendation, so you'll need to weigh the pros and cons carefully. But remember, this is a no-brainer for the company—going private will give them more flexibility and save them a ton of money.

THE BOTTOM LINE

Brighton Pier Group's delisting is a big deal, and it's a sign of the times. The AIM market has been hit hard by a raft of firms delisting in recent years, and this is just the latest blow. But for Brighton Pier Group, this move could be a game-changer. They'll have more flexibility, save on costs, and avoid the volatility of the public markets. So, if you're an investor, keep an eye on this one—it's a story that's far from over!

Stay tuned for more updates as this drama unfolds!