BRF Wins SAP Innovation Award for AI-Powered Supply Chain Management Solution

BRF, a global food industry leader, has won the SAP Innovation Award for its supply chain management solution based on SAP Integrated Business Planning (SAP IBP). The solution uses AI and advanced analytics to improve forecast accuracy, optimize inventory, and fine-tune planning, increasing operational efficiency and enabling BRF to manage its extensive operations in over 127 countries. The use of AI has enabled BRF to improve forecast accuracy by 33% and respond quickly to changes in the market.

BRF, a global leader in the food industry, has been recognized with the SAP Innovation Award for its supply chain management solution based on SAP Integrated Business Planning (SAP IBP). The innovative approach leverages AI and advanced analytics to enhance forecast accuracy, optimize inventory, and fine-tune planning, significantly boosting operational efficiency. This achievement allows BRF to manage its extensive operations across 127 countries more effectively.

The award-winning solution has demonstrated a 33% improvement in forecast accuracy, enabling BRF to respond quickly to market changes. The company's extensive operations include 44 production units and 103 distribution centers, delivering over 500 million monthly deliveries to more than 415,000 customers, and producing 5 million tons of food annually. By integrating SAP IBP with AI-driven insights, BRF can analyze vast data sets, improve forecast accuracy, monitor order trends, and enable proactive decision-making.

The integration of AI has been a cornerstone of BRF's digital transformation journey. The company uses SAP Business AI and SAP's AI copilot Joule to forecast demand, optimize inventory levels, and ensure timely delivery of products. This advanced technology helps BRF anticipate market trends, adjust production schedules, and reduce waste, ultimately leading to improved efficiency and customer satisfaction.

BRF's strategic partnership with SAP has been pivotal in this transformation. The company is among the first to successfully incorporate SAP IBP with Joule, utilizing the SAP Help Portal and a chatbot to assist employees. Additionally, BRF is deploying a "brownfield" SAP S/4HANA Cloud implementation upgrade of its existing SAP ECC system, while retaining much of the existing infrastructure and core data services. This upgrade includes SAP SuccessFactors software for human capital management (HCM).

The recognition from SAP underscores BRF's commitment to innovation and digital transformation. The company's early adoption of SAP's AI services positions it as a strategic partner in the region, with plans to further integrate AI into its supply chain processes and explore order-based planning using additional AI algorithms.

The global SAP Solutions market is projected to reach USD 160 billion by 2031, growing at a CAGR of 5.5% from 2025 to 2031 [2]. This growth is driven by increasing digital transformation, the need for integrated enterprise resource planning systems, and the adoption of intelligent technologies such as AI and machine learning. The market's steady growth through 2033 is expected to be fueled by technological advancements, expanding applications across end-use sectors, favorable government policies, and increased investment in research and development.

References:
[1] https://news.sap.com/2025/08/brf-ai-transformative-supply-chain-planning-farm-to-table/
[2] https://www.openpr.com/news/4143265/sap-solutions-market-segmentation-analysis-by-application