Breckenridge Distillery Launches Mock One, Non-Alcoholic Spirits Line.

Breckenridge Distillery, a craft distillery and spirits brand, has launched Mock One, a line of non-alcoholic spirits. Inspired by their award-winning whiskey, gin, rum, and tequila, Mock One brings the same standards of quality and innovation to the zero-proof category. The line offers sophisticated options for those who appreciate expertly crafted cocktails.

Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has launched Mock One, a new line of non-alcoholic spirits. Inspired by their award-winning whiskey, gin, rum, and tequila, Mock One brings the same standards of quality and innovation to the zero-proof category. The line offers sophisticated options for those who appreciate expertly crafted cocktails.

Mock One is not just another non-alcoholic spirit; it is crafted by the team behind one of the most awarded craft distilleries in the United States. The Breckenridge Distillery, recipient of nine Icons of Whisky awards for excellence in quality, innovation, branding, and taste, has applied its renowned expertise to create spirit alternatives that capture the essence of traditional spirits without alcohol [1].

The line includes expressions inspired by whiskey, gin, tequila, and rum, offering bold and nuanced flavor profiles. Each expression is expertly crafted using Breckenridge Distillery’s award-winning blending techniques, delivering layered, complex flavors that feel remarkably authentic. Made with natural ingredients, Mock One captures the essence of real liquor, offering tasting notes such as oak, cinnamon, vanilla bean, honey, juniper, Meyer lemon, kaffir lime, lavender, agave, vanilla bean, honey capsaicin, vanilla bean, brown sugar, cola nut, and oak [1].

“At Breckenridge Distillery, we are dedicated to innovation without sacrificing taste,” said Bryan Nolt, Founder and CEO of Breckenridge Distillery. “Mock One is our answer to the growing demand for premium, non-alcoholic drinks that truly capture the essence of the spirits people love. It’s about offering the same craftsmanship and depth of flavor that define our award-winning products that put Breckenridge Distillery on the map - just without the alcohol” [1].

Mock One is available for purchase online nationwide and at retailers across Colorado now, and will be in retailers nationwide this fall. The product is designed to be enjoyed in a mocktail, allowing consumers to savor the flavor of fine spirits with zero compromise. Born from Breckenridge Distillery’s commitment to innovation and quality, Mock One is redefining the non-alcoholic drinking experience for everyone, from the sober curious to cocktail connoisseurs [1].

References:
[1] Breckenridge Distillery Launches Mock One Non-Alcoholic Spirits. (2025, July 17). Retrieved from https://www.globenewswire.com/news-release/2025/07/17/3117091/0/en/Breckenridge-Distillery-Launches-Mock-One-Bold-Premium-Non-Alcoholic-Alternatives-to-Whiskey-Tequila-Gin-Rum-Crafted-for-Everyone-Who-Loves-a-Great-Drink.html