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Trump Media, owned by former President Donald Trump, is launching a digital asset treasury company to acquire the cryptocurrency token CRO in a partnership with Yorkville Acquisition Corp. and Crypto.com. The partnership values the deal at $6.4 billion. Trump Media plans to buy $105 million in CRO, and Crypto.com will buy $50 million shares of Trump Media's common stock. The partnership aims to integrate CRO as a utility token in Truth Social's rewards system.

Trump Media & Technology Group, the parent company of former President Donald Trump's Truth Social platform, has announced a significant partnership to launch a digital asset treasury company focused on acquiring the cryptocurrency token CRO. The new venture, Trump Media Group CRO Strategy, will be established through a merger with Yorkville Acquisition Corp. and Crypto.com, with an estimated value of $6.4 billion [1].

The partnership involves Trump Media, Crypto.com, and Yorkville Acquisition, with Trump Media holding a majority stake. The primary goal of Trump Media Group CRO Strategy is to build a treasury of at least $6.42 billion, making it the "first and largest publicly traded CRO treasury company" [1]. The funding for this venture includes $1 billion in CRO tokens, $420 million in cash and warrants, and a $5 billion credit line from Yorkville.

Trump Media plans to buy $105 million in CRO tokens, while Crypto.com will purchase $50 million in shares of Trump Media's common stock [2]. This move aims to integrate CRO as a utility token within Truth Social's rewards system, enhancing the platform's functionality and user engagement [1].

The deal mirrors the successful treasury strategy employed by Michael Saylor's MicroStrategy, which began accumulating bitcoin in 2020 and now holds $100 billion worth of the cryptocurrency [2]. The market's positive response to the announcement is evident, with the CRO token experiencing a 29.6% increase in value to 20 cents following the news [2].

The partnership reflects the growing trend of companies incorporating cryptocurrencies into their treasury strategies, driven by favorable regulations under the Trump administration. This trend is expected to continue, with more companies seeking to list on U.S. exchanges through deals with Special Purpose Acquisition Companies (SPACs) [2].

References:
[1] https://cointelegraph.com/news/trump-media-crypto-com-yorkville-launch-cro-treasury
[2] https://www.reuters.com/legal/government/trump-media-cryptocom-launch-new-crypto-treasury-firm-via-spac-deal-2025-08-26/