BRC Shares Soar 3.14% on Packaged Coffee Growth, Insider Buying

BRC(BRCC) shares surged 3.14% today, marking the third consecutive day of gains, with a cumulative increase of 20.86% over the past three days. The stock price reached its highest level since May 2025, with an intraday gain of 8.38%.

The strategy of buying BRCC shares after they reach a recent high and selling them one week later resulted in a significant loss. Over the past five years, the strategy yielded a return of -81.09%, underperforming the benchmark return of 38.21% and delivering an excess return of -119.30%. The strategy's CAGR was -38.51%, indicating a substantial decline in value. Additionally, the Sharpe ratio was -0.60, highlighting the strategy's poor risk-adjusted return, while the maximum drawdown was 0.00%, suggesting that the strategy faced no additional downside risk after selling the shares one week after the high.

BRC's packaged coffee business has shown remarkable growth, with a 32.4% increase for the four-week period ending July 12, 2025. This growth outperformed the overall coffee category, indicating strong market demand and effective business strategies. Such positive performance in a key business segment is likely to bolster investor confidence and drive stock price appreciation.

Recent insider activity has also contributed to the positive sentiment surrounding BRC. Director Glenn Welling made a significant investment by purchasing 400,000 shares on July 18, 2025, while founder Evan Hafer acquired 80,000 shares. Insider buying is often seen as a strong indicator of confidence in the company's future prospects, which can attract more investors and support stock price increases.

Technical indicators further support the bullish outlook for BRC. The stock has exhibited positive signals from both short and long-term moving averages, suggesting a potential trend shift. Additionally, a buy signal was issued from a pivot bottom point on June 26, 2025, with further rise indicated. These technical factors, combined with strong business performance and insider confidence, create a favorable environment for BRC's stock price to continue its upward trajectory.