Evan Hafer, a director and 10% owner of BRC Inc (BRCC), has acquired 80,000 shares of the company, increasing his total holdings to 80,000 shares. BRC Inc is a coffee product manufacturer known for its high-quality coffee and support for veterans and first responders. The purchase is part of Hafer's broader trend of buying 80,000 shares and selling 4,000,000 shares over the past year. BRC Inc's shares were trading at $1.25 each with a market cap of $128.857 million. The GF Value is estimated at $3.93, giving it a price-to-GF-Value ratio of 0.32, suggesting a "Possible Value Trap, Think Twice" based on its GF Value.
Evan Hafer, a director and 10% owner of BRC Inc. (NASDAQ: BRCC), has acquired 80,000 shares of the company, increasing his total holdings to 80,000 shares. The purchase, made on July 18, 2025, was executed at $1.25 per share [1].
The acquisition comes as BRCC shares have declined by 70% over the past year, though recent market performance suggests a recovery. The company's market capitalization stands at $428 million, and its stock has seen a strong return over the past month [1].
BRC Inc. is a mission-driven, veteran-founded premium beverage company known for its high-quality coffee products and support for veterans and first responders. The company has announced a significant equity raise of $40.25 million, including a $35 million base and a 15% potential overallotment, to support the launch of its energy drink line and other corporate purposes [1].
The company has priced an underwritten public offering of 28,000,000 shares of its Class A Common Stock at $1.25 per share, expected to generate approximately $35 million in gross proceeds [2]. The offering is anticipated to close on or around July 18, 2025, subject to standard closing conditions [2].
BRC Inc. has appointed Matthew Amigh as the new Chief Financial Officer, bringing over 25 years of financial and operational experience to the role [1]. Amigh’s background includes executive roles at various companies, where he led financial turnarounds and strategic growth initiatives.
The company's stock closed at $1.77 on July 18, 2025, up 17.22%, and was trading after hours at $1.80, a further gain of 1.69% on the NYSE [2].
References:
[1] https://www.investing.com/news/insider-trading-news/brc-inc-hafer-evan-buys-100k-in-shares-93CH-4142680
[2] https://www.nasdaq.com/articles/brc-inc-prices-35-mln-public-offering-class-common-stock
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