a.k.a. Brands CEO Ciaran Long: Navigating DTC vs Wholesale at ICR Conference 2025

In the ever-evolving fashion industry, the direct-to-consumer (DTC) model has emerged as a powerful force, enabling brands to connect directly with consumers and bypass traditional retail channels. At the 27th Annual ICR Conference held at Grande Lakes Orlando in Orlando, FL, a.k.a. Brands Holding Corp. (NYSE: AKA) CEO Ciaran Long shared insights on navigating the DTC vs. wholesale landscape, highlighting the company's successful strategies and the importance of balancing both models.



a.k.a. Brands, a portfolio of next-generation fashion brands targeting Gen Z and millennial audiences, has capitalized on the shift towards DTC models by focusing on authentic social content, exclusive merchandise, and a next-generation retail platform. However, Long emphasized the importance of maintaining a balanced approach, acknowledging the value of wholesale partnerships in expanding brand reach and awareness.



Long's leadership has been instrumental in guiding a.k.a. Brands through this complex landscape. With 25 years of experience in financial leadership, strategic development, and management, Long has helped the company accelerate the growth of its portfolio, which includes popular brands such as Princess Polly, Culture Kings, mnml, and Petal & Pup. By leveraging his expertise, a.k.a. Brands has been able to maintain control over its brand image, customer relationships, and data while strategically partnering with retailers to expand its reach.

In conclusion, Ciaran Long's insights at the ICR Conference 2025 underscore the importance of balancing DTC and wholesale strategies in the fashion industry. By focusing on authentic social content, exclusive merchandise, and strategic partnerships, a.k.a. Brands has successfully navigated this landscape, achieving growth and resilience in the market. As the fashion industry continues to evolve, companies like a.k.a. Brands will need to adapt and innovate to maintain their competitive edge.