Make Brand Launches Decentralized Crowdfunding Platform on Solana

Make Brand, a newly launched decentralized crowdfunding platform built on the Solana blockchain, is introducing a novel model for early-stage brand financing. This platform enables anyone to invest in emerging brands and share in their growth, bypassing the need for traditional venture capital (VC). The platform operates on the principle that a brand can also be an asset, aiming to democratize access to brand ownership through blockchain-based investment contracts and on-chain revenue-sharing mechanisms.

For decades, startup growth has heavily relied on venture capital funding. However, VC-based models often present significant barriers for early-stage founders, including the need to give up equity, cede creative control, and navigate highly selective investor networks. Make Brand challenges this approach by introducing an open, permissionless funding model where early supporters can directly back brand creators and benefit from their long-term success. “We believe that the next wave of iconic brands will be built in collaboration with their communities, not in boardrooms,” said Charles, CMO of Make Brand. “Make Brand empowers creators to raise capital, validate ideas, and build loyal audiences through a fair and transparent Web3 ecosystem.”

Make Brand operates through a tokenized system called Token DPA (Debt Payable by Assets), a smart contract that facilitates revenue sharing between brand creators and token holders. Investors participate using the platform’s native $BRAND token, which serves both as an investment vehicle and a governance tool. Key features of the platform include smart contract-based funding agreements with automatic distribution of returns, investor dashboards with real-time ROI tracking and settlement forecasts, curation models for evaluating brand credibility and potential, and no KYC requirement for participation, allowing global access via wallet connection. Brand creators can choose from reward-based, return-based, or hybrid funding models depending on their needs, while contributors are able to select participation structures that align with their goals.

Unlike traditional crowdfunding platforms, Make Brand offers contributors the opportunity to receive long-term returns based on actual project performance. Contributions are recorded on-chain and settled automatically using Solana smart contracts, ensuring transparency and accountability. Make Brand also differs from equity platforms by removing geographic and regulatory barriers to participation, creating a level playing field for investors and creators worldwide.

Make Brand is currently preparing for the public beta launch of its platform, scheduled for Q3 2025. The initial phase will include onboarding brand creators in sectors such as fashion, beauty, and lifestyle, and activating the first wave of funding campaigns. Future development plans include NFT-linked products and creator rewards, secondary brand equity trading infrastructure, and DAO-based governance modules for long-term sustainability.

Make Brand is a decentralized brand crowdfunding platform built on Solana. The project allows global users to participate in early-stage brand funding through transparent, token-based contracts. With features designed to support both creators and investors, Make Brand introduces a new model for building and owning brands in the Web3 era.