Bragg Gaming Group shares rise 15.70% intraday after extending Player Account Management agreement with Entain for BetCity.nl.
ByAinvest
Friday, Jan 9, 2026 11:18 am ET1min read
BRAG--
Bragg Gaming Group surged 15.70% during intraday trading following the announcement of a renewed Player Account Management agreement with Entain Plc for BetCity.nl, a major Dutch operator. The deal extension, a key iGaming partnership, directly drove the stock’s sharp intraday rally. While separate reports highlighted workforce reductions and AI integration for cost efficiency, these measures were framed as long-term strategic adjustments rather than immediate catalysts. The positive reaction aligns with the company’s emphasis on securing high-profile operator agreements and expanding its market footprint, overshadowing the short-term restructuring news.
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