Brag House Holdings shares rise 10.30% intraday after 21shares Dogecoin ETF launch announced.

Brag House Holdings surged 10.30% intraday following the announcement of the 21shares Dogecoin ETF (TDOG), launched by its merger partner House of Doge and Brag House. The ETF, endorsed by the Dogecoin Foundation, offers regulated, physically backed exposure to Dogecoin (DOGE) and began trading on NASDAQ on January 22, 2026. The move aligns with the companies’ strategy to integrate Dogecoin into traditional financial systems, reducing barriers for investors by enabling direct, institutional-grade access to DOGE without digital wallets or exchanges. Brag House CEO Lavell Malloy emphasized the ETF as a milestone in democratizing digital asset investment, validating the merger’s potential to transform Dogecoin’s ecosystem. The ETF’s launch reinforces investor confidence in the merged entity’s ability to capitalize on Dogecoin’s growing utility and institutional adoption, directly driving TBH’s intraday rally.