Brag House to develop NIL initiative for student-athletes through digital collectibles.

Brag House Holdings, a media-tech platform, plans to develop a Name, Image, and Likeness (NIL) initiative to help student-athletes monetize their personal brand. The initiative will utilize digital collectibles and blockchain-backed experiences. Building on its partnership with Learfield, the company aims to deliver interactive events and branded campus experiences across over 200 NCAA college campuses. This move comes after the NCAA's 2021 ruling allowed student-athletes to profit from their NIL rights.

Brag House Holdings, Inc. (NASDAQ: TBH), a media-tech platform specializing in gaming, college sports, and Gen Z engagement, has announced plans to develop a Name, Image, and Likeness (NIL) initiative aimed at helping student-athletes monetize their personal brands. The initiative, which leverages digital collectibles and blockchain-backed experiences, is designed to bridge the gap between student-athletes and their fans, providing a new revenue stream for athletes [1].

The company's NIL initiative builds on its strategic partnership with Learfield, which allows Brag House to deliver interactive events and branded campus experiences across over 200 NCAA college campuses, primarily Division 1. This move follows the NCAA's 2021 ruling, which enabled student-athletes to profit from their NIL rights [2].

Brag House's NIL initiative aims to empower student-athletes by connecting them directly with fans and generating new revenue. One proposed route is to offer authenticated digital collectibles and unique fan experiences, such as signature highlight reels, exclusive game-day access passes, and personalized memorabilia. Athletes would retain a majority of the earnings from initial sales and receive a share of revenue from future fan-to-fan resales [1].

The company plans to simplify the creation process of digital collectibles and blockchain-backed experiences through a no-code interface, incorporating compliance tools tailored to NCAA, state, and school guidelines. Brag House is considering utilizing smart contract infrastructure and blockchain technology to ensure transparency, efficiency, and secure payments directly to student e-wallets [1].

Brag House's NIL initiative aligns with the growing NIL and digital ownership markets. According to Opendorse, the NIL market reached approximately $917 million in 2022 and is projected to surpass $1.5 billion by 2027. Simultaneously, global NFT trading volume exceeded $24 billion in 2023, with sports collectibles and creator-driven assets representing a fast-growing segment [1].

The NIL initiative is currently set to pilot with several activations for select campuses in late 2025. Brag House expects to release additional updates and invite student-athlete collaborators as it advances its infrastructure and smart contract capabilities [1].

References:
[1] https://www.marketscreener.com/quote/stock/BRAG-HOUSE-HOLDINGS-INC-184093451/news/Brag-House-Explores-NIL-Initiative-to-Expand-Revenue-Opportunities-for-Student-Athletes-50201873/
[2] https://www.campussafetymagazine.com/news/house-v-ncaa-settlement-colleges-can-now-pay-athletes/171171/