Boyaa Interactive's Strategic Web3 Play and the Role of Alchemy Pay in Mass Adoption

In the rapidly evolving Web3 landscape, Boyaa Interactive International Ltd. (Stock Code: 0434) has emerged as a trailblazer, leveraging its legacy in online gaming to pioneer a Bitcoin-first, user-driven model. By integrating Alchemy Pay's fiat on-ramp into its Web3 poker platform, MTT Sports, the company is not only redefining gaming but also creating a scalable bridge between traditional audiences and decentralized ecosystems. For early-stage investors, this represents a high-conviction opportunity to capitalize on the convergence of gaming, blockchain, and mass adoption.

A Bitcoin-First Strategy: From Gaming Giant to Web3 Pure-Play

Boyaa's transformation began with a bold move: acquiring 3,670 Bitcoin (BTC) in 2025, with an average cost of $62,878 per coin. This treasury strategy, which includes a $33 million purchase in August 2025, positions Bitcoin as a foundational asset rather than a speculative play. The company's Bitcoin holdings per 10,000 shares increased by 12% year-to-date to 0.0516 BTC, a metric that mirrors the modernization of book value in the digital age. By treating Bitcoin as a corporate reserve, Boyaa aligns shareholder value with the long-term growth of its Web3 ecosystem.

The strategic rationale is clear: Bitcoin's limited supply and institutional adoption create a competitive edge. As of 2025, Boyaa ranks 22nd globally in Bitcoin holdings among public companies—a drop from the top ten in 2024 but a testament to the sector's explosive growth. This position underscores the urgency for early accumulation, as Bitcoin becomes a critical resource for decentralized platforms and tokenized economies.

Alchemy Pay's Role: Bridging the Gap with Fiat On-Ramps

The partnership with Alchemy Pay, a leading fiat-crypto payment gateway, is the linchpin of Boyaa's mass adoption strategy. By integrating Alchemy Pay's on-ramp into MTT Sports, the platform allows users from 173 countries to purchase the native $MTT token using Visa, Mastercard, Apple Pay, and local bank transfers. This eliminates the need for users to navigate crypto exchanges, reducing friction for mainstream gamers.

The impact is already measurable. Within two months of integration, MTT Sports reported 250,000 new users, with 7.6 million transactions recorded by Q2 2025. These figures highlight the platform's scalability and its ability to convert Boyaa's existing 530 million registered players into Web3 participants. The integration also aligns with broader trends in Asia, where regulatory clarity in Hong Kong and South Korea is fostering a crypto-friendly environment.

A User-Driven Ecosystem: Incentives and Scalability

MTT Sports is more than a gaming platform—it's a self-sustaining ecosystem. Boyaa seeded the platform with 100 BTC in tournament prizes and invested $4.18 million in USDT to acquire 10% of $MTT tokens, securing a 25% equity stake in MTT ESports. The platform's Cosmos-based, EVM-compatible infrastructure supports high-stakes tournaments with BTC prizes, while the MTT Validator Protocol (MVP Program) incentivizes token staking and network participation.

The MVP Program, launching in January 2025, allocates 10% of the MTT token supply (210 million tokens) for block rewards, with halving every four years. This creates a deflationary mechanism that rewards early adopters and aligns user incentives with long-term growth. For investors, the platform's 30,000 daily active users and 7.6 million transactions demonstrate its ability to scale, even in its early stages.

Investment Thesis: High Conviction in a Bitcoin-First Model

Boyaa's stock has surged 78.42% year-to-date, reflecting market confidence in its Web3 pivot. Analysts rate it as a “Buy” with a price target of HK$8.50, citing its Bitcoin treasury strategy and strategic partnerships. For investors, the key metrics to monitor include Bitcoin's price trajectory, MTT token adoption rates, and the expansion of Alchemy Pay's on-ramp into emerging markets.

The risks are not negligible. The Web3 gaming sector is highly competitive, and regulatory shifts could impact adoption. However, Boyaa's first-mover advantage in integrating fiat on-ramps, combined with its Bitcoin-first approach, positions it as a leader in a space where user experience and accessibility are paramount.

Conclusion: A Scalable Bridge to the Future

Boyaa Interactive's Web3 strategy is a masterclass in bridging traditional and decentralized economies. By leveraging Alchemy Pay's infrastructure, the company is democratizing access to crypto gaming, turning casual players into active participants in a Bitcoin-driven ecosystem. For investors, this represents a rare opportunity to back a company that is not only adapting to the future but actively shaping it. As the lines between gaming, finance, and blockchain blur, Boyaa's model offers a blueprint for scalable, user-centric innovation.