Boyaa Bets Big on Bitcoin—3,670 BTC to Fuel Web3 and Treasury Shift

Boyaa Interactive International Limited, a Hong Kong-listed gaming company, has significantly expanded its Bitcoin (BTC) holdings by acquiring an additional 290 BTC for approximately $33.9 million between August 5 and August 25, 2025. The company now holds a total of 3,670 BTC, with an average purchase price of $62,878 per Bitcoin. The acquisition, funded using internal financial resources, aligns with the company’s broader strategic shift toward integrating cryptocurrencies into its corporate treasury and Web3 initiatives.

The purchase increases Boyaa’s Bitcoin holdings per 10,000 shares to 0.0516 BTC, a 12% increase in 2025. The company currently has 710,958,730 issued shares and has not yet accounted for up to 63,510,000 additional shares potentially issued under a placing agreement from August 21, 2025. Boyaa has also purchased an additional 245 BTC in early September 2025 for $28.16 million, further emphasizing its commitment to building a substantial cryptocurrency reserve.

Boyaa’s Bitcoin purchases exceed previous shareholder mandates, necessitating a special report to the Hong Kong Stock Exchange. The company explicitly positions Bitcoin not only as a treasury asset but also as a foundational element for its Web3 business and ecosystem. It argues that Bitcoin’s limited supply makes it a strategic asset, particularly as companies globally continue to build crypto treasuries. The company’s move is reflective of a growing trend among public corporations to allocate a portion of their reserves to digital assets for diversification and inflation hedging.

In the broader context, Boyaa’s purchases place it among a growing list of corporations building BTC treasuries, including firms like Strategy and MARA Holdings. Boyaa’s 3,670 BTC places it at the 22nd position globally, according to data from BitcoinTreasuries. The timing of multiple corporate purchases during August 2025 suggests a coordinated or inspired buying activity as Bitcoin approaches new price discovery phases. This trend is further supported by regulatory clarity and institutional adoption, particularly with the approval of Bitcoin exchange-traded products (ETPs) in early 2024.

The renewed interest in cryptocurrency is also evident in Asia, where the region has shown significant crypto adoption. Central and Southern Asia, in particular, has led the world in crypto adoption according to the 2024 Global Crypto Adoption Index. Boyaa’s strategy aligns with this trend, especially with the anticipated thawing of the "crypto winter" and renewed institutional interest in digital assets. The region is seeing a surge in crypto-focused funds and investments, with Hong Kong reemerging as a key hub for blockchain innovation. Boyaa’s strategic acquisition of Bitcoin underscores its belief in the asset class’s role in the future of the internet and digital economies.

As corporate Bitcoin adoption accelerates, companies like Boyaa are positioning themselves to benefit from the evolving financial landscape. With the company’s Bitcoin allocation providing cryptocurrency exposure for shareholders, and its holdings contributing to broader diversification and hedging strategies, the firm is taking a measured approach to crypto treasury management. This strategy reflects the broader trend of corporations seeking alternatives to traditional cash holdings amid monetary policy uncertainty and inflationary pressures.