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Fifth Third Bank donated $40,000 to pet owners across five cities on National Dog Day. The gifts included $53 gift cards and pet care packages at 37 locations to help offset rising pet care costs. The initiative also supported SPCA Cincinnati and included a social media giveaway.

Fifth Third Bank has donated $40,000 to pet owners across five cities in celebration of National Dog Day. The initiative, which took place on August 26, 2025, aimed to help offset rising pet care costs for pet owners. The bank provided gifts, including $53 gift cards and pet care packages, to about 750 pet owners at 37 locations in Chicago, Knoxville, Nashville, Orlando, and Jacksonville. The donations were distributed at select veterinary offices, pet stores, groomers, and day cares, including 10 Pet Paradise locations across Jacksonville, Orlando, and Tennessee [2].

In addition to the gift cards and pet care packages, Fifth Third Bank also contributed $5,300 to SPCA Cincinnati and funded pet adoptions through the "Pups & Players" partnership associated with the Cincinnati Open tennis tournament. The bank also brought back its popular Fur-nancial Pawdcast, a social media series where employees' pets "talk" about financial wellness, for a second year. Furthermore, the public had the opportunity to participate in a social media sweepstakes via Instagram to win one of 53 $53 gift cards and a Fifth Third Pet Pack [1].

The rising cost of pet care has become a significant challenge for many pet owners, with pet households estimated to spend an average of $1,733 annually [2]. Fifth Third Bank's initiative was a direct response to this challenge, demonstrating the bank's commitment to supporting both pets and the people who care for them. The bank's support extends beyond National Dog Day, as it also provides financial services through its Provide program to help veterinarians and other practitioners achieve their practice ownership dreams [2].

Fifth Third Bank has a long history of innovation and community impact, and this initiative is just one example of its dedication to building healthier, happier communities for pets and humans alike [2].

References:
1. https://www.facebook.com/PetAllianceGO/posts/we-teamed-up-with-fifth-third-bank-to-surprise-pet-parents-with-goodies-and-gift/1304414461248396/
2. https://www.morningstar.com/news/business-wire/20250826238021/fifth-third-gifts-40000-to-pet-owners-on-national-dog-day