BounceBit Integrates Franklin Templeton’s BENJI to Boost CeDeFi Innovation

BounceBit has integrated Franklin Templeton’s tokenized money market fund, BENJI, into its BB Prime platform, marking a significant step in the evolution of CeDeFi products. The collaboration, announced on August 5, represents a strategic fusion of U.S. Treasury yields with decentralized finance strategies, offering investors a hybrid model that combines the security of traditional assets with the innovation of blockchain technology. This initiative is designed to broaden access to structured investment opportunities and enhance liquidity within the DeFi ecosystem [1].

The integration of BENJI into BB Prime allows users to interact with tokenized assets within a regulated fund framework, a move that aligns with the growing trend of real-world asset (RWA) tokenization. BounceBit aims to leverage this development to bridge the gap between centralized and decentralized finance, enabling a smoother transition for investors who seek both transparency and yield. The platform’s enhanced functionalities now include features such as staking and collateralization, further deepening the utility of tokenized assets [1].

Franklin Templeton, a pioneer in regulated tokenized assets, first tokenized a U.S. money market fund in 2021, laying the groundwork for this integration. The current price of BENJI is $0.02, with a market capitalization of $16.51 million and a circulating supply of one billion tokens. Over the past 24 hours, the token recorded a 3.24% price drop, while the weekly decline stood at 10.51% [1].

Industry experts highlight the significance of this partnership as a milestone in the CeDeFi movement. Jack Lu, CEO of BounceBit, emphasized that the initiative marks the “first real-world application of tokenized Treasury bonds in an active income strategy.” The collaboration signals a broader shift toward the institutional adoption of tokenized assets, particularly as platforms like BB Prime offer regulated and transparent structures to attract both retail and institutional investors [1].

The integration also reflects the evolving landscape of DeFi, where traditional financial products are increasingly reimagined through tokenization. BounceBit’s move to include tokenized funds on BB Prime could serve as a differentiator in a competitive market, offering a more integrated and user-friendly experience. Analysts suggest that this development may lead to increased Total Value Locked (TVL) and stablecoin inflows, further solidifying the role of tokenized assets in the broader financial ecosystem [1].

This initiative builds on BounceBit’s ongoing efforts to expand its infrastructure and cross-chain operations. While the company has not disclosed specific launch timelines or metrics for the tokenized fund, the strategic direction points toward strengthening its position in both DeFi and CeDeFi markets. As more platforms seek to offer hybrid financial solutions, BounceBit’s integration of tokenized funds represents a forward-looking approach to digital asset management [1].

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[1] title: They said launching your own blockchain would take ... (https://www.binance.com/en/square/post/27885714939050)

[2] title: In a space where everyone's shouting numbers, Treehouse q (https://www.binance.com/en/square/post/27885811935913)