Boot Barn Extends Exclusive Partnership with Affirm for Multi-Year Pay-Over-Time Services

Boot Barn has renewed its exclusive partnership with Affirm for multi-year pay-over-time services. The partnership will continue to offer flexible payment options with no hidden fees across Boot Barn's 474 stores and online platforms. This renewal is expected to enhance the customer shopping experience and attract new demographics to both brands.

Boot Barn Holdings Inc., the parent company behind the western and work-related footwear and apparel retailer Boot Barn, has renewed its exclusive partnership with Affirm, a leading pay-over-time provider. The multi-year extension will allow consumers to continue using Affirm's flexible payment options across Boot Barn's 474 stores and online platforms, including e-commerce sites Sheplers and Country Outfitter. This renewal is expected to enhance the customer shopping experience and attract new demographics to both brands.

The partnership enables consumers to pay over time with no hidden fees, offering customized biweekly or monthly payment plans starting at 0% APR and options up to 24 months. In-store, customers can use the Affirm app to shop in store, while online, they simply choose Affirm at checkout. The quick eligibility check and customized payment plans are designed to cater to various consumer needs.

Jon Kosoff, chief digital officer at Boot Barn, highlighted the importance of providing a seamless shopping experience and flexible payment options. "Given the success of our partnership with Affirm – particularly their ability to offer a range of plans tailored to our consumers’ needs, including longer-term options – extending the relationship was a natural next step," Kosoff said.

Affirm, which has partnered with nearly 360,000 retail partners, including Revolve, StockX, and Dick's Sporting Goods, has expressed confidence in the renewal. Pat Suh, senior VP of revenue at Affirm, stated, "Boot Barn’s decision to extend its exclusive partnership with Affirm reflects the long-term trust we’ve built together. Boot Barn’s customers value quality, authenticity, and transparency – and that’s exactly what Affirm delivers."

This renewal comes at a time when Boot Barn is expanding its product offerings and exploring new markets, further emphasizing the importance of flexible payment options in today's retail landscape. The partnership with Affirm is expected to enhance Boot Barn's competitive edge and attract a broader range of customers, particularly those seeking convenient and flexible payment solutions.

References:
[1] https://chainstoreage.com/news-briefs/2025-08-06?article=boot-barn-holdings-affirm-extend-partnership