Boot Barn Extends Exclusive Partnership with Affirm for Flexible Payment Options

Boot Barn Holdings extended its exclusive multi-year partnership with Affirm, allowing consumers to use the payment network to pay over time for purchases online and in-store. The renewed agreement builds on a strong relationship between the two companies, providing consumers with flexible payment options and a seamless shopping experience. Affirm will continue to offer customized biweekly or monthly payment plans starting at 0% APR and options up to 24 months without late or hidden fees.

Boot Barn Holdings, Inc. (NYSE: BOOT) has announced the renewal of its multi-year partnership with Affirm (NASDAQ: AFRM), extending the retailer's exclusive role as Affirm's pay-over-time provider for both online and in-store purchases. The agreement, which was previously set to expire, has been extended to ensure continued collaboration between the two companies [1].

The renewed partnership allows Boot Barn's consumers to use Affirm's payment network for flexible payment options. This includes customized biweekly or monthly payment plans starting at 0% APR, with options up to 24 months, without any late or hidden fees. The seamless integration of Affirm's services ensures that consumers can easily shop for work boots, western wear, apparel, and home goods both online and in-store across all three brands: Boot Barn, Sheplers, and Country Outfitter [1].

"Providing our consumers with a seamless shopping experience and flexible payment options is extremely important to our team," said Jon Kosoff, Chief Digital Officer at Boot Barn. "Given the success of our partnership with Affirm—particularly their ability to offer a range of plans tailored to our consumers' needs, including longer-term options—extending the relationship was a natural next step. We're excited to continue giving our consumers greater control, clarity, and convenience at checkout."

Pat Suh, SVP of Revenue at Affirm, commented, "Boot Barn's decision to extend its exclusive partnership with Affirm reflects the long-term trust we've built together. Boot Barn's customers value quality, authenticity, and transparency, and that's exactly what Affirm delivers. By never charging late fees, hidden fees, or compounding interest, we're proud to offer a smarter way to pay over time that meets them wherever they are—online or in-store."

This partnership is part of a broader trend in the retail industry, where companies are increasingly leveraging payment networks to enhance the customer experience and drive sales growth. Affirm, known for its transparent and fee-free payment options, has become a popular choice among retailers seeking to offer flexible payment plans to their customers [1].

Boot Barn's decision to renew its partnership with Affirm demonstrates the retailer's commitment to providing innovative and customer-friendly payment options. This move is likely to attract more consumers and enhance the company's competitive edge in the market.

References:
[1] https://www.stocktitan.net/news/AFRM/boot-barn-renews-exclusive-partnership-with-age6vfemutx9.html