Booking Holdings Surges to 59th in Trading Activity as $1.73 Billion Volume Jumps 61.9% on October 1 2025

Booking Holdings (BKNG) saw a trading volume of $1.73 billion on October 1, 2025, a 61.9% increase from the previous day, ranking it 59th in terms of trading activity across the stock market. The stock closed down 0.90% for the day.

Recent developments highlight strategic adjustments within the travel booking sector. Booking Holdings announced a revised commission structure for hotel partners, aiming to streamline operations and reduce friction in the booking process. Analysts noted the move could strengthen long-term customer retention but may temporarily pressure short-term revenue visibility. The company also reiterated its focus on expanding its domestic market presence, with a particular emphasis on high-growth regions in North America and Asia-Pacific.

Market participants observed mixed sentiment ahead of the earnings report due in late October. While the company’s share repurchase program remains a bullish factor, concerns lingered over macroeconomic headwinds affecting discretionary travel spending. Institutional investors trimmed positions in BKNG during the week, reflecting caution ahead of potential interest rate decisions in the coming months.

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