Booking Holdings Surges to 45th in Trading Volume with $1.431 Billion Turnover

Booking Holdings (BKNG) experienced a significant increase in trading volume on June 11, 2025, with a turnover of $1.431 billion, marking a 46.18% rise from the previous day. This surge placed Booking Holdings at the 45th position in terms of trading volume for the day. However, the stock has since declined by 0.40% over the past three days, resulting in a cumulative decrease of 2.64%.

BTIG has raised its price target for Booking Holdings from $5,500 to $6,250, while maintaining a Buy rating. This adjustment comes as the company has seen an uptick in reservation volumes since March, leading to increased expectations for room-night bookings. Despite reaching an all-time high, Booking Holdings' earnings multiple remains 15% below that of other large-cap internet companies.

Booking Holdings reported a strong start to 2025, with room nights exceeding 300 million for the first time in a single quarter, marking a 7% year-over-year growth. The company's first-quarter revenue of $4.8 billion grew 8% year over year, and adjusted EBITDA increased 21% year over year, both exceeding the high end of prior guidance ranges. The company is also making significant progress in integrating AI technology across its platforms, enhancing both partner and traveler experiences.

However, there are some challenges ahead. Geopolitical and macroeconomic uncertainty could impact consumer demand and travel patterns. The US market showed some signs of weakness, with a decrease in length of stay and a shift in travel patterns, indicating cautious consumer spending. Additionally, marketing expenses increased by 10% year over year, and the company is experiencing lower ROIs in some performance marketing channels. The company has widened its full-year guidance range due to uncertainties in the geopolitical and macroeconomic environment.