Booking Holdings shares surge 10.27% after hours as KAYAK names Peer Bueller CEO and Steve Hafner shifts to AI leadership role.
ByAinvest
Tuesday, Feb 3, 2026 4:15 pm ET1min read
BKNG--
Booking Holdings surged 10.27% in after-hours trading following two key developments: 1) Analysts highlighted its stronger positioning amid AI-driven disruption in the travel sector compared to peers like Expedia, with risks already priced into its valuation; 2) The company announced leadership changes at KAYAK, appointing Peer Bueller as CEO and transitioning co-founder Steve Hafner to Executive Chair to focus on AI innovation. These moves reinforced confidence in Booking’s strategic direction, particularly its expansion in corporate travel and AI integration, offsetting earlier bearish technical indicators and intraday declines. The after-hours rally reflects renewed optimism about its long-term growth prospects and operational execution.
Stay ahead of the market.
Get curated U.S. market news, insights and key dates delivered to your inbox.
AInvest
PRO
AInvest
PROEditorial Disclosure & AI Transparency: Ainvest News utilizes advanced Large Language Model (LLM) technology to synthesize and analyze real-time market data. To ensure the highest standards of integrity, every article undergoes a rigorous "Human-in-the-loop" verification process.
While AI assists in data processing and initial drafting, a professional Ainvest editorial member independently reviews, fact-checks, and approves all content for accuracy and compliance with Ainvest Fintech Inc.’s editorial standards. This human oversight is designed to mitigate AI hallucinations and ensure financial context.
Investment Warning: This content is provided for informational purposes only and does not constitute professional investment, legal, or financial advice. Markets involve inherent risks. Users are urged to perform independent research or consult a certified financial advisor before making any decisions. Ainvest Fintech Inc. disclaims all liability for actions taken based on this information. Found an error?Report an Issue


Comments
No comments yet