Booking Holdings Drops to 96th in Market Rankings Amidst Anticipated Q2 Earnings

Booking Holdings (BKNG) experienced a 1.50% decline, marking its second consecutive day of losses, with a total decrease of 2.17% over the past two days. The company's trading volume for July 24, 2025, was $958 million, placing it at the 96th position in the day's stock market rankings.

Booking Holdings is anticipated to release its Q2 earnings report after the market closes on July 29, 2025. Analysts are optimistic about the company's performance, expecting strong results driven by the launch of KAYAK.ai and record growth in alternative accommodations, which are likely to boost revenue.

BofA has raised its price target for Booking Holdings to $5,850 from $5,820, maintaining a Neutral rating. The firm anticipates a 6% growth in nights booked for the second quarter, although market expectations might be higher, with some analysts predicting a 7%-8% increase based on historical performance and steady international travel trends.

Cantor Fitzgerald has also expressed confidence in Booking Holdings' second-quarter performance, projecting a 12% year-over-year growth in gross bookings, reaching the upper end of the expected range. This positive outlook is supported by the company's strong market position and innovative offerings.