Booking Holdings Drops to 79th in Market Rankings Amid Mixed Analyst Sentiment

Booking Holdings (BKNG) experienced a decline of 0.93% on June 10, 2025, marking its second consecutive day of losses, with a total decrease of 2.26% over the past two days. The company's trading volume reached $979 million, placing it at the 79th position in the day's stock market rankings.

BTIG has raised its target price for Booking Holdings to $6250, maintaining a buy rating. This adjustment reflects the firm's confidence in the company's growth prospects and its ability to navigate the current market conditions.

Booking Holdings Inc. has been downgraded to a sell rating by Gary Alexander, an analyst who highlights slowing bookings growth and recession-driven travel headwinds as key concerns. This downgrade suggests a cautious outlook on the company's near-term performance.

The company expects gross bookings to accelerate by 10% to 12% in the second quarter, indicating underlying consumer strength despite negative survey data. This projection underscores the company's optimism about its future performance.

Booking Holdings has seen its price target raised by B of A Securities, reflecting positive sentiment from analysts regarding the company's prospects. This move aligns with the broader market's recognition of Booking Holdings' potential for growth.

Booking Holdings is focusing on travel recovery, booking trends, and profitability, as part of its strategic initiatives. The company's efforts to enhance its offerings and improve its financial performance are expected to drive long-term growth.