Booking Holdings Drops 3.23% Amid Travel Industry Shifts

On June 6, 2025, Booking Holdings experienced a 3.23% drop in pre-market trading, reflecting investor sentiment and market dynamics.

JP Morgan has maintained its "Overweight" rating for Booking Holdings, adjusting its target price from $5360.00 to $6000.00. This adjustment comes as the company continues to navigate the evolving landscape of the travel industry, with its diverse portfolio of brands including Booking.com, KAYAK, Priceline, Agoda, Rentalcars.com, and OpenTable.

Booking Holdings, Inc. is a leading provider of online travel and related solutions. The company offers a range of services through its various brands, including accommodation bookings for hotels, motels, apartments, vacation rentals, and other properties. The company's diverse offerings and strong market presence have positioned it as a key player in the travel industry.