Booking Holdings Drops 24% in Trading Volume but Holds Top Spot in Q2 Earnings Anticipation

Booking Holdings (BKNG) closed at $3,890.00 on June 25, 2025, with a trading volume of $970 million, marking a 24.19% decrease from the previous day. The stock has been on a four-day winning streak, with a total increase of 3.77% over the past four days.

Booking Holdings is at a critical juncture as it prepares to release its Q2 2025 earnings on July 30. The company's strategic focus on AI innovation, geographic diversification, and cost management positions it well to deliver strong results. Key drivers for the upcoming quarter include a projected 10%-12% year-over-year revenue growth, building on Q1's strong performance of $4.76 billion in revenue and a record 319 million room nights booked. AI-driven tools are expected to enhance personalized recommendations and dynamic pricing, while geographic diversification reduces reliance on volatile U.S. domestic travel.

Despite holding a Zacks Rank of #3 (Hold), the underlying data suggests potential for an upgrade. Over the past 60 days, the Zacks Consensus EPS estimate for FY 2025 has risen to $214.06, driven by 11 upward revisions. Analyst sentiment remains optimistic, with a “Moderate Buy” consensus and an average price target of $4,062.89, reflecting a 7.43% upside from current levels. Recent reiterations by analysts underscore confidence in Booking's AI and diversification strategies.

At 24x 2025E EBITDA, Booking Holdings trades below its five-year average of 28x, despite projecting 15.69% EPS growth this year. The company's strong fundamentals, including $6.7 billion in cash and equivalents, allow for shareholder returns or strategic M&A. Investments in AI and the “Connected Trip” platform could boost cross-selling and user engagement, further enhancing its growth prospects.