Booking Holdings Boosts Price Target to $6,500, Positive Outlook Maintained

Susquehanna boosts price target for Booking Holdings (BKNG) from $6,000 to $6,500, maintaining a Positive outlook on the stock. The company exceeded expectations in room nights, gross bookings, and revenue in Q2, but faces challenges from macroeconomic and geopolitical uncertainties. Booking Holdings operates a diverse portfolio of travel booking sites, including Booking.com, Agoda, and Kayak, and has demonstrated strong financial health with 17.9% revenue growth and a 32.85% operating margin. The company maintains a strong brand recognition and comprehensive service portfolio, positioning it favorably against competitors in the Travel & Leisure industry. Analyst sentiment remains positive with a target price of $6,038.50 and a recommendation score of 2.2.

Susquehanna Financial Group has raised its price target for Booking Holdings (BKNG) from $6,000 to $6,500, maintaining a positive outlook on the stock. The company reported robust second-quarter (Q2) results, exceeding expectations in key metrics such as room nights, gross bookings, and revenue. However, Booking Holdings faces challenges from macroeconomic and geopolitical uncertainties.

Q2 Results:
Booking Holdings reported an adjusted earnings per share (EPS) of $55.40, up 32% year-over-year, beating analysts' expectations of $50.32 [1]. Total revenue for the quarter ended June 30 was $6.8 billion, an increase of 16% from the previous year, surpassing analyst estimates of $6.6 billion [1]. Total bookings value across the company's platforms grew 13% year-over-year to $46.7 billion, slightly above the projected $46.3 billion [1].

Analyst Sentiment:
Analysts have shown a mix of optimism and caution regarding Booking Holdings' future performance. Piper Sandler analyst Thomas Champion described the initial reaction to Booking stock as due to "higher expectations" [1]. RBC Capital analyst Brad Erickson noted that while the company's Q2 beat was "modest," the guidance was "mixed" [1]. Evercore ISI analyst Mark Mahaney reiterated an outperform rating and raised his price target to $6,250 following the report [1]. DA Davidson raised its price target to $6,500, citing strong Q2 results and operational efficiency [3].

Challenges Ahead:
Despite strong Q2 results, Booking Holdings faces challenges from macroeconomic and geopolitical uncertainties. The company projected year-over-year Q3 revenue growth of between 7% and 9%, with a midpoint below analysts' expectations [1]. The company's focus on AI-driven tools and partnerships aims to enhance user experience and expand inventory access.

Financial Health:
Booking Holdings maintains strong financial health with 17.9% revenue growth and a 32.85% operating margin. The company operates a diverse portfolio of travel booking sites, including Booking.com, Agoda, and Kayak, and has demonstrated strong brand recognition and a comprehensive service portfolio.

References:
[1] https://www.investors.com/news/technology/booking-stock-bkng-booking-holdings-q2-2025/
[2] https://www.ainvest.com/news/booking-holdings-stock-slides-2-14-1-08b-volume-ranks-98th-strong-q2-metrics-2508/
[3] https://ca.investing.com/news/analyst-ratings/da-davidson-raises-booking-holdings-stock-price-target-to-6500-on-solid-q2-results-93CH-4130179